Creative Criminals

Intouch is an insurance company based in Russia. They wanted to show how unpredictable car accidents are, and that it’s better to have a good insurance. To do so, they launched “car versus piano” a concept where people had to guess, when a piano, that was hanged with ropes above a car, would fall. Absurd, we know, but check out the execution..

Eugeniy Danilov is a Russian copywriter who wanted to work in one of the big international ad agencies. But there they only hired people that won an award. So Eugeniy decided to sell himself as a Cannes Lions Grand Prix. So agencies could buy him, to win an award in the future.



Copywriter: Eugeniy Danilov
Agency: Unknown
Country: Russia

To promote Gran Turismo 5 Sony Playstation created a banner with Google Street View. The banner provided users to drive along one of the three game tracks, where the player was surrounded by the high quality photos of Google Street View. By using the mouse or arrow keys the visitor could ‘drive’ around in the streets with panoramic view.