Creative Criminals

The goal for this campaign was to spread the legend of Sapporo beer beyond the sushi bar. Therefore Dentsu Inc, created a motion projection, were people could let their shadow be transformed into a giant legendary Japanese character. Three characters were made, a sumo wretsler, a samurai and a geisha. Another successful campaign by Dentsu Inc!

In 2006, Axe (Lynx in the UK) made a commercial with a lot of women in bikini hunting down a guy who’s spraying himself with Axe deodorant. It’s fascinating to see these women running around in slow-motion, just as if they are Pamela Anderson in Baywatch..