Creative Criminals

Romanian movies are not that popular with the Romanian public, unless they have won a prestigious movie award. Unfortunately the movie ‘Domestic’ didn’t win any. So they had to use a different strategy for this movie. Check out the cool guerrilla stunt they did to get the movie to it’s audience.

Whoever saw a movie in the cinemas recently probably saw the new G.I. Joe trailer. ESPN’s John Kruk and Karl Ravech give GI JOE’s Snake Eyes the smack down in this spoof. 10,000 feet up in the sky.

Wreck-It Ralph is a3D computer-animated family-action comedy film produced by the Walt Disney Animation Studios. To promote their movie in the United Kingdom, they’ve gone really far, they built a pixel-street, called the 8bit-Lane. Great work!

The legend of Casillero del Diablo, one of the world’s most famous wines, is a story of robbery, mystery and suspense. It’s a story made for the big screen, and maybe this movie will come to a theater near you..!
Cool trailer made by Daf Work.

The brief for this campaign was to create excitement for LEGO Star Wars around the premiere of Star Wars Episode 1 in 3D. The agency created a gigantic street organ consisting of 20,000 LEGO Star Wars bricks. These were arranged in such a way that they played the Star Wars theme tune when the crank was turned – while at the same time showcasing the sets of Star Wars.

This print ad of Suavitel, a brand of fabric softener is a witty parody on of the movie poster of Jaws, the American thriller film directed by Steven Spielberg about sharks. “Don’t let ironing threaten your family time”.

Discover the new Cartier film, a journey between dream and reality.
For the very first time, Cartier has decided to create a cinema epic focusing on its history, its values and inspiration, its artistic and universal scope.

For those who have 7 minutes, check out this Youtube video made to promote the Peugeot 208. Not a new idea, but we must admit that the story is quite cool and funny. You have to help out this (naked) guy out of awkward situations.

Last week was the international Alzheimer week wordwide. To make people aware of Alzheizmer, the most common cause of dementia, the Israeli Alzheimer Association and ACW Grey, launched this project. The target were people that went to the movie theater. When they sat down and the movie began, they saw a whole other title as they were supposed to see..

The Walking Dead is a series about zombies. The makers of this series thought a way of promoting this in an interactive way when people went to the cinema. Present them a trailer about a romantic story, let a zombie enter the cinema theater and guess what happens..