The film “2012” will be in theaters on November 13, 2009. The film explores the idea of a global doomsday event coinciding with the end of the Mayan Long Count Calendar.

To promote the film in Brazil they covered the subway Cantagalo in Rio de Janeiro with a 45 m² banner of simulation of a flood on each side. Too bad that they did not cover the ceiling as well…



Company: 2012
Agency: Espaço/Z, Rio de Janeiro
Country: Brazil

Twentieth Century Fox decided to break a record by building the tallest ice sculpture for the release of ‘Ice Age 3: Dawn of the Dinosaurs’ on Blu-ray disc.

The only requirements were 60,000 kg (133,000 pounds) of ice (from four states), 14 professional ice-sculptors and four days of work.

The ice sculpture is more 14 meters tall (48 feet) and is supposed to be the Ice Age character Scrat. In my opinion it looks more like a giant stack of ice. After the jump you can watch the making of and in this case they could have use a high def camera if you are Twentieth Century Fox right?

Company: Ice Age 3
Agency: Unkown
Country: USA