USAThe number 1 gift during the holidays in the US are video games. This made Chicago children’s museum think: can kids still see the fun of something free which requires no instruction? It’s more of a simple test to see if kids still can use their imagination. Something that should definitely be tested all over the world.
The NetherlandsThe Amsterdam based creative agency Brilliant after Breakfast launches the virtual exhibition ‘Paint Job’ in which the renowned Rijksmuseum gets hijacked. Visitors will be able to scan paintings with their smart phones using the Layar Reality Browser app. As a result a virtual layer appears on top of the physical painting.
USAGlobal Hue has been a leader in culture-based marketing for over 20 years. “The Conductor” is a short video featuring a classic music conductor who got lost in the urban world of NY. When he finds his way to his destination, a crazy music show explodes. The video is made to honor the art and creative value of hip hop.