Tropicana: Billboard powered by oranges
Posted by Rindert Dalstra - Category: Outdoor- Company: Tropicana
- Agency: DDB
-
Country:
France
Advertising agency DDB (France) created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads “Natural Energy” & the Tropicana logo. Through several thousand spikes of copper and zink, a lot of wiring and 3 months of testing they managed to make a giant multi-cell battery powerful enough to light up a billboard.
Watch the making-off after the break.
