Creative Criminals

This campaign is from the Hard Rock Cafe and is against Drunk Driving. A car fully covered with a typical car cover was driven across the streets of New Delhi. The message “drunk driving is as dangerous” printed on both sides drove the point home.

Canon is promoting Project Imagin8ion, an online user-generated contest, with “Parade”, a television commercial featuring film director Ron Howard and a visual effects laden street parade. The ad uses a cityscape filled with astronaut, floating firefighters, mermaid, giant snake and knight, and a diamond-skinned dog to promote Howard’s Project Imagin8ion calling for eight imaginative photos to set the stage for his next production. Watch the making of after the break.

“New York Streetnames”, a fundraising idea for the homeless of New York, has been entered for the Cannes Lions Good Work Competition, a new category awarding proactive ideas for Non Profit Organisations. Five winners will win a trip to Cannes, including a free flight, six nights’ accommodation and a full delegate pass to the Festival. This video was entered by the Belgian advertising agency Duval Guillaume. Check this spot if you want to know more about their idea.

This is probably the most disturbing chewing-gum ad ever made. The commercial is for Stride and although you’ll probably see the joke coming, it’s hard not to laugh at the end.
Made by JWT, New York.

Taras Lesko is an artist who’s extremely handy with paper. Audi asked him whether he could make an Audi A7 completely out of paper. It took him 285 sheets of paper (which are transformed into 750 different parts) and 245 hours. The result is amazing..

Here’s another simple yet genius print-ad from Guinness. The combination between the known image of the Guinness glass and the exclamation mark is again genius.
No words needed..

Terminix is a pest control service that delivers termite control, flea control, and much more. To show that roaches can bring certain diseases such as E.Coli into a house, Publicis Dallas came up with this special billboard. 5,000 live cockroaches were put into a squirming display. It reminds us of the Plan Bee Billboard
Funny fact; every 15 minutes the billboard had to turn towards the shade for the roaches not be burnt by the sun..

Honest Tea, a soft-drink brand conducted a social experiment to see which of the big cities in the United States is the most honest one. By placing unmanned racks filled with Honest tea flavours, people could decide whether they would pay 1 dollar for a drink, or not. Honest Tea then filmed and counted the percentage of people paying for their drink. What do you think: are people from New York fairer than San Francisco?

South by Southwest (SXSW) is a set of film, interactive and music festivals and conferences that take place every spring (usually in March) in Austin, Texas. For some reason (we guess agency self-promo) JWT wants to satisfy everybody’s cravings for saucy cow and pig flesh at SXSW Interactive this year. JWT will have 2 trucks drivSXSWing around and people can requisition the trucks for a special delivery by appealing to @jwtbbq on Twitter. They even have a “Truck Finder” map on their website where you can locate the trucks..

Global Hue has been a leader in culture-based marketing for over 20 years. “The Conductor” is a short video featuring a classic music conductor who got lost in the urban world of NY. When he finds his way to his destination, a crazy music show explodes. The video is made to honor the art and creative value of hip hop.