Tag Archive | "New Zealand"

KitKat: Chair posters

Posted by Sander Janssen on March 8, 2010 No comments yet

These posters were strategically placed at the entrance of squares and parks, the posters can be broken down and reassembled into chairs. When this is done you can “Have a Break” with a KitKat off course.



Company: KitKat
Agency: JWT, Auckland
Country: New Zealand New Zealand

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Rating: 4.8/5 (5 votes cast)
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TV3: Law and order billboard

Posted by Rindert Dalstra on February 26, 2010 No comments yet

Law and order is an American police procedural and legal drama television series. It was promoted in New Zealand with a billboard featuring an innovative use of lighting. Using a standard police interrogation technique this detective grabs and bends the fitted billboard light to question his suspect.



Company: TV3
Agency: Colenso BBDO, Auckland
Country: New Zealand New Zealand

VN:F [1.8.4_1055]
Rating: 4.8/5 (10 votes cast)
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Fayreform: Did you see

Posted by Rindert Dalstra on February 10, 2010 No comments yet

These three print ads made for the lingerie brand Fayreform don’t only show beautiful women but also an armadillo, a tyrannosaurus rex, and a guy in an ape suit. Of course many people didn’t see those at first sight. Talking about a print ad that makes you look twice.


Company: Fayreform
Agency: Saatchi & Saatchi, New Zealand
Country: New Zealand New Zealand

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Rating: 3.4/5 (8 votes cast)
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NZ Pure: Poster hanging

Posted by Sander Janssen on December 14, 2009 No comments yet

NZ Pure is a brand of beer from New Zealand, they placed this ad in an airport. The slogan is: Brewing, like poster hanging, should never be rushed.
It’s a pretty nice idea…



Company: NZ Pure
Agency: Barnes, Catmur & Friends, Auckland
Country: New Zealand New Zealand

VN:F [1.8.4_1055]
Rating: 4.3/5 (3 votes cast)
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Sky TV: Que Sera Sera

Posted by Bert Callens on December 5, 2009 No comments yet

Que sera, sera, Whatever will be, will be. The future’s not ours to see.
Que sera, sera, What will be, will be..

On this happy song of Doris Day (with some other lyrics) Sky TV promotes its digital recorder: MySKY HDi.
The clip shows some people having bad (bad) luck, but they still keep on being happy.
A guy who meets a she-man, a shark that bit of both hands of a swimmer..
It’s all in this commercial!



Company: Sky TV
Agency: DDB
Country: New Zealand New Zealand

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Rating: 4.3/5 (8 votes cast)
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Colin McRae: Dirty Billboard

Posted by Bert Callens on November 15, 2009 No comments yet

You probably all know Colin McRae: he was a successful Scottish rally driver that won a lot of prices. Unfortunately, he died in a helicopter accident in September 2007 which also claimed the lives of his son and two family friends. McRae was piloting the helicopter at the time of the crash.

Colin McRae: DiRT” is the sixth racing game in the Colin McRae Rally series, developed by Codemasters. This post shows an original billboard placed in New Zealand for the release of the game..



Company: Codemasters
Video Game : Colin McRae: DiRT
Agency: Republik Auckland
Country: New Zealand New Zealand

VN:F [1.8.4_1055]
Rating: 3.9/5 (8 votes cast)
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Vodafone: Real Tchaikovsky Ringtone

Posted by Bert Callens on October 23, 2009 No comments yet

In this new spot, Vodafone NZ’s Symphonia features 1000 cellphones syncing 53 different ringtone alerts from 2000 sent messages to reconstruct Tchaikovsky’s 1812 overture.
Is it real or Fake, I can’t tell, but the idea is good!



Watch the making of:


Company: Vodafone
Producer: Jol Mulholland
Country: New Zealand New Zealand

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Rating: 4.9/5 (7 votes cast)
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Instant Kiwi: Mexi Doug

Posted by Bert Callens on October 11, 2009 No comments yet

In New Zealand this advertising campaign is a huge succes. It is for Instant Kiwi, the New Zealand Lotteries and is about a doofus, named Doug and his alter ego ‘Mexi Doug’. His alter ego is played by Leand Macadaan, a Filipino and he is so popular that many groups were created on Facebook and he even has his own site. The idea is simple, a bit vintage and really funny.. that explains the enormous succes!

The ad ‘Get a Perm’, was listed as one of the most popular commercials in New Zealand on TVNZ Fair Go Ad Awards.



To see more of the Instant Kiwi ads,

Company: Instant Kiwi
Agency: DDB, New Zealand
Country: New Zealand New Zealand

VN:F [1.8.4_1055]
Rating: 3.9/5 (7 votes cast)
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True blood: Sunlight

Posted by Sander Janssen on September 9, 2009 No comments yet

True Blood is an American television series about vampires, and this is such a simple but genious idea to promote it.



Company: True blood
Agency: DraftFCB, Auckland
Country: New Zealand New Zealand

VN:F [1.8.4_1055]
Rating: 4.8/5 (5 votes cast)
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Maximum Ride: Kids who can fly

Posted by Rindert Dalstra on August 18, 2009 No comments yet

Maximum Ride is a series about a group of children who can fly. To launch the latest book, we created a large ground decal that showed Aucklanders what it was like to stand on the edge of a building and jump.



Company: Maximum Ride
Agency: Colenso BBDO, Auckland
Country: New Zealand New Zealand

VN:F [1.8.4_1055]
Rating: 4.5/5 (4 votes cast)
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