Creative Criminals

‘Some Are Made Of More’. In the gladiatorial arenas of New Zealand, the stage is set for a truly epic Rugby World Cup 2011. However, there can only be one winning team.. But in order to emerge from the battlefield unscathed and victorious, Guinness Rugby know that one team must rise above the rest.

Visa Wellington On a Plate is New Zealand’s premier culinary festival and to promote it a bus was transformed into a giant lobster.

Playing with the iconic Absolut bottle keeps on going. This print ad uses the blank concept again, only depicting the shape of the bottle through which people can create something new.

Multiple Sclerosis Waikato is organisation in New Zealand supporting those with MS and funding research into a cure. The organisation recently ran a print advertising campaign featuring “human jenga” bodies, a runner, officer worker and commuter, in which it is clear that any part of the body could be pulled out. Tagline that goes along is: “With MS you never know what will go next.”

Pedigree has come up with a great idea to promote adopting dogs. They created a mini-website where you can upload a picture of you, and through face recognition the dog that looks the most like you is presented. The project is called ‘Doggelganger’ and has been so far a huge succes!
Check out who’s your doggelganger!

Print ads that consist of four full pages are not that common. But this one for Amnesty International is doing it in a great way. When you flip the second page you free the innocent and imprison the guilty. Not sure if everyone will get it at first sight because the freed innocent doesn’t look that free in the last image.

Funny commercial for Volkswagen. “A wedding is probably one of the happiest occasions in any woman’s life, but for the father of the bride, it is a day tinged with sadness..“.
Check out why!

We’ve seen it before; interactive youtube-movies where the viewer could make choices himself of how the storyline would end. Examples are, Tippex, Sexual Health and Hell Pizza. But this mini-site from Range Rover is far better. With 9 different storylines and 32 ending scenes, the jeep-brand went a step further! Click here to try it out

Smart way to illustrate the fact that kids see the road in a different way. According to Auckland Transport the road is kind of the same as the sidewalk for kids.

A new street artist is conquering New Zealand, but in this case it’s not an artist in flesh and blood but a machine. V Energy, a popular energy drink in New Zealand, developed this paintball truck. The truck shoots 840 paintball bullets at the same time. When they use different colours for these paintballs they can create some instant and unique patterns. Check the website for more information.