USAOur loyal readers will definitely recognize this battle between Audi and BMW. Well now something similar has happened between the Belgian beer Stella Artois and the English Newcastle Brown Ale.
USALast week Bert posted a part of the Newcastle Brown Ale campaign. Today we present you the complete campaign. They accomplished this through a series of spectacular out-of-home installations in San Diego, and the brand’s first-ever TV campaign, each element executed to engage our audience visually, and communicate Newcastle’s one-of-a-kind taste and brand. View the complete campaign after the break.
Shadow Art
The 256 square foot shadow sculpture was produced with a single light source and 3,000 real Newcastle Brown Ale bottle caps.
