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Newcastle Brown Ale: Taste the Lighter Side of Dark

Posted by Rindert Dalstra - Category: Ambient, Outdoor
  • Company: Newcastle Brown Ale
  • Agency: Vitro
  • Country: USA USA

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Last week Bert posted a part of the Newcastle Brown Ale campaign. Today we present you the complete campaign. They accomplished this through a series of spectacular out-of-home installations in San Diego, and the brand’s first-ever TV campaign, each element executed to engage our audience visually, and communicate Newcastle’s one-of-a-kind taste and brand. View the complete campaign after the break.

Shadow Art

The 256 square foot shadow sculpture was produced with a single light source and 3,000 real Newcastle Brown Ale bottle caps.