Creative Criminals

Quality of roads is the eternal problem of Yekaterinburg – the fourth largest city of Russia. The local site URA.RU, which writes about life in the city, decided to remind politicians that it is their duty to repair the roads. The problem is – the politicians don’t care about potholes, their only worry is their own public image. Then Ura.ru and the russian agency Voskhod came up with this idea, which got a lot of media attention.

Amusing new commercial from the British Newspaper The Sun, with actor Daniel Hoffmann-Gill “cutting through the claptrap & political spin, taking out the rubbish putting common sense in.”

To promote the air show in Salvador at Barra’s Lighthouse they placed these sequential print advertisements in a newspaper.

Many say that this is the best ad so far of 2012. The commercial features the three little pigs that killed the big ‘bad’ wolf by boiling him alive. What happens next is that people start commenting and discussing the story online. Made by BBH, London for the British newspaper The Guardian.

This campaign is a couple of months old but we’ve just picked it up again and absolutely love it. The Peruvian newspaper ‘El Bocón’, one of the countries leading sports newspapers, took a stand for peace in soccer violence. When a fan got killed in riots after a match, they removed all of the soccer news out of their newspaper. They left blank spots where the news was supposed to be. Great innovative way to take a stand as a newspaper.

The Sun, the British News Corp tabloid, launched “Football Brought to Life”, a series of four animated TV adverts featuring Wayne Rooney’s overhead scissor kick goal for United against Manchester City in February 2011. The series was inspired by a football video animated by Richard Swarbrick.

This print advertisement was placed in a Dutch newspaper in the personal Ad section. No need to tell you that Garlic Sause gives you a smelly breath. Tagline that goes along: “Extra strong garlic sauce”.

In order to promote a horror festival in Portugal this print advertisement was made. Jornal de Noticias who made the print is an official sponsor of the 31st OPorto International Film Festival.

This subtle print ad does a great job to tackle a sensitive subject. This guy’s sweater looks like a strait jacket implying he is suffering from a mental illness.

The Cape Times newspaper supplement, the Drive Times, is one of the more reliable places to look if you’re interested in buying a vehicle. In order to demonstrate this, the newspaper went about dramatising just the opposite by creating three rather interesting characters who are attempting to sell their vehicles. When interested people called their number, they hear the following hilarious conversation..