Creative Criminals

These three print advertisements were made by advertising agency MacCann Erickson in Malaysia for newspaper New Straits Times. Catchy tagline that goes along with the prints is: “Gain a deeper perspective with the New Straights Times”.

Newsday, a newspaper that covers Long Island and New York City, chose a certain angle for a very funny advertisement that promotes its new iPad application.

Courrier International is a popular newspaper in France. Recently they’ve created the following print campaign. It shows two passenger jets passing harmlessly over a scaled-down version of the Twin Towers. It presumably suggests that with foresight the World Trade Center wouldn’t have been bombed down.
Logically this print ad is not loved by all, especially when they publish it a week before 9/11..

The New York Times has created this miniwebsite to show how the Women’s Tennis has eveolved. The focus lies on the strength of the game. Women hit harder then ever before and are moving faster than anyone can imagine.
The video features Kim Clijsters, Serena William, Elena Dementieva, Jelena Jankovic, Samantha Stosur, Victoria Azarenka and Vera Zvonareva.
Click here to view the video!

The Cape Times is a South African newspaper, with these prints they want to illustrate how close they always are to the news. 3 historic events are used to make this point clear, first of all the ’shoe-attack’ on George Bush Jr (2008), secondly the studentprotests at Tianmen square in China (1989) and lastly the landing on the moon (1969).

From the dawn on monday, to the setting sun of saturday, an epic war rages.
Men vs Women. Until suddenly, harmony breaks out.
Well, at least on Sunday.

Check out this hilarious commercial (2007) for ‘The Mail’!

The Sun is one of the best selling english newspapers in the world, daily there are more than 3.200.000 papers sold. The last couple of years are difficult times for newspapers, because digital media is becoming bigger and bigger. And sadly, I think there won’t be a lot of newspapers left in a couple of decades. Too bad, because the feeling of a newspaper in your hands is still the best. That’s what The Sun tries to communcate in this ad. They’ve done this in a really simple way, I like it a lot.

The Chicago Tribune is a daily newspaper based in Chicago, Illinois, United States, formerly self-styled as the “World’s Greatest Newspaper”. It is currently the eighth largest newspaper in America by circulation and the second largest under Tribune’s ownership behind Los Angeles Times.

Typical for the Chicago Tribune is that they always look at both sides of a story, what is shown in this campaign.
They have been running a print advertising campaign outlining the difference a newspaper with integrity can make to the community.

De Morgen is one of the leading Belgian newspapers. To promote their website, Duval Guillaume created this unique concept. They released a newspaper with 3 frontpages in a row! On the bottom of these pages you could see the message ‘The newspaper that constantly refreshes, demorgen.be’.

This is a promotion for the CD give away in The Sydney Morning Herald of performances by The Sydney Symphony Orchestra.
I’m not saying this is a brilliant ad, but if you get this in your hands it’s always cool to see new creative ideas. It would get a smile on my face if I saw this.