The National Centre for Domestic Violence (NCDV) has launched an interactive billboard campaign at Euston Station, London to raise awareness about how people can intervene to help put a stop to domestic violence. The campaign, ran on large format e-motion screens and encouraged passers by to get involved in the advert by controlling the scene using their mobile phone.
The brief for this campaign was to create excitement for LEGO Star Wars around the premiere of Star Wars Episode 1 in 3D. The agency created a gigantic street organ consisting of 20,000 LEGO Star Wars bricks. These were arranged in such a way that they played the Star Wars theme tune when the crank was turned – while at the same time showcasing the sets of Star Wars.
Emart is a populair supermarket in South Korea. But they have one problem, between 12 mid-day and 13pm there are practically no shoppers at all. That is why they created this special QR Code. Only between mid-day and 13pm the code could be tagged because it worked with the sun. People could then also order products which were delivered at home.
Guinness wanted to become more relevant by its target group and get talked about in bars. They created the Guinness QR cup and distributed them to bars. When the glass was filled with Guinness, it revealed a QR-code. People could then scan it, tweet it and share it with their friends..
The interactive book tells the story of the most famous legend of the Brazilian folklore, the Saci.
During the adventure in the outback, the VW Space Cross plays with the character until it manages to captures it. Highly recommended for parents and children.
The Ultrabook Pop-Up Theater is a series of live stunts that demonstrates the ultra thin design & responsiveness of the Ultrabook. A uniquely choreographed team of 60 individuals create a human digital wall made of Ultrabooks. The Pop-Up teams make surprise appearances on the streets of Los Angeles, transforming an everyday location into a mini theater.
Where do billboards go when they die? Well, in this case, they went into the hands and onto the shoulders of everyday people. On September 25th 2010, the Cruze launched with one of the biggest media buys in Chevrolet Canada’s history. From billboards and transit shelters, to bus wraps and station dominations, the urban landscape was wallpapered with Cruze ads. But rather than just taking the materials down and shipping them to landfills, MacLaren McCann wanted them to live on in a meaningful way. So they collected all the outdoor vinyl, combined it with recycled seatbelts and bicycle inner tubes, then created messenger bags, laptop sleeves, plus oversize totes.
DNB is the main sponsor of The Norwegian Boys Choir. They wanted to promote the sponsorship in a relevant setting, letting The Choir do what they do best: sing. The result in the end was a fully sang automatic telebank menu..
Cool agency-self promo by VVL BBDO, a Belgian based agency in Brussel. They collected all tweets which were tagged with the word #tweeshes (mix of tweets & wishes). The tweets were then put on a worldmap and were put together in a song..