Creative Criminals

Frieze Films’ Rob Malpage directed this 3D cinema experience for Mercedes Benz to illustrate its Night View Assist feature. This is an awards version that shows a 2D playout of the 3D advert as well as the actual cinema experience.

During the night life-sized, self-luminous wild animal figures were put on the sides of roads – roads with frequent traffic but no lighting. This stunt allowed the target group to experience the benefits of the Audi Night Vision Assistant – without owning an Audi themselves.