Creative Criminals

Cool slow-motion commercial for the newest Mercurial shoes featuring Cristiano Ronaldo, the portugese superstar from Real Madrid. In the beginning you see all kind of people getting blown away until the camera catches up to Cristiano Ronaldo, and the whole thing reaches ‘normal’ pace again as the Portuguese captain rips through the defence to slam the ball home off the laces..

Artist, Carlos Regazzoni made an art intervention in a mural piece consisting of boxes containing the first 306 jerseys of the new Nike model for the Summer Soccer Tournament. In this great artwork, made on the box lids, one can see the image of La Bombonera stadium, in purple color strokes.

Once the artwork was completed, it was divided into 306 small art pieces, unique and unrepeatable, identified by a single number beside the artist’s signature. Additionally, inside the boxes, and together with the new Boca Juniors jersey, 4 postcards made by the artist were included: One telling the soccer club history, two giving an account of the inspiring sources and techniques for doing the artwork, and a fourth one referring to the features of the limited-edition Summer jersey.

Tiger Woods and Rory McIlroy hit the range in a new Nike commercial. For the ones who don’t know, Rory McIlroy made a 250 million Dollar endorsement deal with Nike last week. Together with other Nike’s golfer Tiger Woods he does a little competition.

2012 is almost finished so it’s time to evaluate the best commercials of the last 11 months. And we must say, 2012 was a succesfull year for some advertisers. Creative Criminals presents you hereby the most shared commercials of this year.

TNT – Push the button

Passion for sport and, in particular, for your favorite team, is something that you feel inside. It’s an emotion that people reveals through choirs, sounds, noise, applauds, jumps, all movements that generate vibrations, vibrations so powerful that one could compare them to earthquakes.

To prove the comparison,four seismographers were installed at the San Juan Stadium, home of the 2012 Copa Argentina Final, and the data collected, seem to prove the case unequivocally.

After 9 years of hard work James Lebron, NBA-player, has earned his championship-ring. Nike celebrates this with a commercial. In the spot you see a jeweler that begins working on the ring when James is still a youngster in the NBA and finishes the ring, right on time..

The Nike football videos are conquering the harts of soccer fans in the lead up for Euro 2012, the European soccer championship. In this video, Manchester City’s striker Mario Balotelli walks into a barbershop and asks the barber to cut his hair in order ‘to be remembered’. He is shown with the iconic styles of Brazilians Ronaldinho and Ronaldo, Colombian Carlos Valderrama and even Chris Waddle. The City striker eventually settled for his own trademark mohican, before bumping into France’s Mamadou Sakho on his way out.

Nike just launched their new commercial online. A 3 minute short film with the new upcoming talents such as Neymar, M’Vila and Götze unafraid to line up with Ribéry, Sneijder and Ronaldo in a funny situation.
Ready for the chance. Are you?

Nike adds another stunt to their better world project. Introducing their most environmentally friendly kits ever. Made by using an average of 13 recycled plastic bottles per shirt and short. Since 2010, Nike Football has used an estimated 115 million recycled plastic bottles to create its high performance kits. Check out the video below to see how these shirts are made.

Nike is introducing the Fuelband. A device which you put around your wrist that measures your movements throughout the day. Via a smartphone-application the user can set up a goal they want to reach per day, and then try to beat it.
Because life is a sport.