Creative Criminals

iStrategy

Steri Stumpie: Dead drop launch

Posted by Sander Janssen - Category: Ambient

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Some of you might think this is idea is lame. But imagine yourself as a blogger invited to try this new product. The experience you get is definitely something different then traditional boring product launches.


Oak Milk: Reverse Robberies

Posted by Bert Callens - Category: Ambient, Online
  • Company: Oak Milk
  • Agency: Unknown
  • Country: Australia Australia

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Oak Milk is an Australian Milk brand with a special taste. Apparently you can’t buy it everywhere in Australia and Oak Milk wanted to change that. With reverse robberies. Four masked men, entering stores and creating chaos. The only difference is, they don’t take stuff, they putt stuff in the shop..


Coca-Cola: Magazine amplifier

Posted by Sander Janssen - Category: Ambient, Print
  • Company: Coca-Cola
  • Agency: JWT
  • Country: Brazil Brazil

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By rolling this magazine you can turn it into an amplifier for the iPhone. To celebrate the 1 year existence of Coca-Cola FM you could install an application which actually makes it possible to use the magazine as an amp. The final format allows the sound waves to travel in two different directions at the same time, intensifying the stereo effect created by the device. The next step is to enjoy the music.


Breville: The naked espresso

Posted by Sander Janssen - Category: Ambient

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How do you promote an espresso that is in a lot of consumers a similar product, even if it’s from a different brand? And if you don’t have George Clooney to endorse your product? Breville revealed the naked espresso, introducing the art and science behind the perfect espresso.


Coca-Cola: Hilltop re-imagined

Posted by Sander Janssen - Category: Ambient, Mobile

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Google and Coca-Cola re-imagined and remade the iconic 1971 hilltop campaign with today’s technology. In this modern remake you can send a Coke to a stranger across the world from your phone. Talking about buying the world a Coke.


Coca-Cola: Sharing is caring

Posted by Rindert Dalstra - Category: Online
  • Company: Coca-Cola
  • Agency: Unkown
  • Country: New Zealand New Zealand

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Share a Coke’ saw the replacement of Coke’s traditional branding with the printing of 150 of Australia’s most popular names on millions of bottles. The names functioned as a social invitation for people to search and buy the bottles displaying the names of friends and family.


Coca-Cola: The cheering truck

Posted by Sander Janssen - Category: Ambient

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How could we miss this one? Coca-Cola developed a ‘cheering truck’ capable of bringing the cheers of all Argentinean fans to their national football team. After traveling more than 10200 kilometers through Argentina they were able to bring the voice of over 1.000.000 football fans into one single stadium.