Creative Criminals

Some of you might think this is idea is lame. But imagine yourself as a blogger invited to try this new product. The experience you get is definitely something different then traditional boring product launches.

Oak Milk is an Australian Milk brand with a special taste. Apparently you can’t buy it everywhere in Australia and Oak Milk wanted to change that. With reverse robberies. Four masked men, entering stores and creating chaos. The only difference is, they don’t take stuff, they putt stuff in the shop..

By rolling this magazine you can turn it into an amplifier for the iPhone. To celebrate the 1 year existence of Coca-Cola FM you could install an application which actually makes it possible to use the magazine as an amp. The final format allows the sound waves to travel in two different directions at the same time, intensifying the stereo effect created by the device. The next step is to enjoy the music.

How do you promote an espresso that is in a lot of consumers a similar product, even if it’s from a different brand? And if you don’t have George Clooney to endorse your product? Breville revealed the naked espresso, introducing the art and science behind the perfect espresso.

Energy drink V has added a new piece to it’s recently launched ‘V Motion Project’ with this music video, created from body movements, over in New Zealand.

Google and Coca-Cola re-imagined and remade the iconic 1971 hilltop campaign with today’s technology. In this modern remake you can send a Coke to a stranger across the world from your phone. Talking about buying the world a Coke.

Sprite launched a tournament modelled on the Cricket World Cup, turning humble construction workers in the UAE into cricket stars.

Share a Coke’ saw the replacement of Coke’s traditional branding with the printing of 150 of Australia’s most popular names on millions of bottles. The names functioned as a social invitation for people to search and buy the bottles displaying the names of friends and family.

Let´s look at the world a little differently. Never show us this kind of footage from security cameras. Only bad things.

How could we miss this one? Coca-Cola developed a ‘cheering truck’ capable of bringing the cheers of all Argentinean fans to their national football team. After traveling more than 10200 kilometers through Argentina they were able to bring the voice of over 1.000.000 football fans into one single stadium.