Posted by Sander Janssen on September 2, 2010 2 comments
The Italian city of Nettuno encourages people to drink responsibly with this print campaign. It shows an John Travolta/Elvis imitator who has been in a car crash, together with the copy “Staying Alive. Drink or drive. Stay sober and you’ll stay alive”.
They probably got their inspiration from this campaign released in 2008, but we can all agree the ‘Saturday night fever-effect’ is much cooler.
Posted by Sander Janssen on September 1, 2010 1 comment
Be warned before you watch this spot, it’s extremely shocking! Peta uses footage of baby seals being clubbed to death; the soundtrack of the spot is Canada’s national anthem “O Canada”. Apparently the Canadian government still sponsors the annual seal slaughter. It’s a bit drastic to ‘attack’ a complete country for this brutal tradition, but sometimes it’s necessary to be extreme in your message to get it transferred. Peta aired the “Explore elsewhere” ad on Google and several travelling blogs
Posted by Rindert Dalstra on September 1, 2010 No comments yet
More then 100,000 bees swarmed together to form the world’s first live bee-board ever. “Save Our Swarm” was created in Devon by Banrock Station Wines in support of the Co-operative’s Plan Bee Campaign.
Money from the sale of every bottle of special edition wine will go to help preserve Britain’s dwindling bee population.
Company: Plan Bee Agency: Unkown Country: United Kingdom
Worldwide support for the flood victims in Pakistan is starting slow. It’s one of the biggest disasters ever happened so there is a lot of money needed. With this print campaign the Canadian Red Cross is convincing people to donate for this cause. The copy says: “Don’t let hope get washed away. We are on the ground, providing aid to flood victims in Pakistan. And we need your support.”
Posted by Bert Callens on August 30, 2010 1 comment
Non-profit campaigns often tackle a too serious tone in their messages. However, this short film of DDB Los Angeles has this certain irony tone in this ‘mockumentary’. It shows the life of a plastic bag, from its birth to where it will gradually die away..
The Breast Cancer Foundation in Singapore used the art of body painting to remind women about the dangers of breast cancer. “Are you obsessed with the right things?” A lot of women are more obsessed with a pimple then they are concerned about breast cancer. By purchasing a Pink Ribbon you can show your support.
The LCBO, a conservative government agency wanted to run an ad in the annual pride guide of Toronto. But before creating the ad they reviewed the concepts internally. The gay members of the staff immediately selected the cheekiest concept. An amazing copy proves this, ending with the slogan: ‘But most of all, cheers to you. For being who you are. and proud of it.’
Posted by Bert Callens on August 16, 2010 1 comment
Every day, thousands of wome fall of the stairs.. Young & Rubicam Frankfurt takes an artful but frightening approach to illustrating the horrors of domestic violence for BFF, also known as Bundesverband Frauenberatungstellen und Frauennotrufe (=Board of Women’s Advisory and Emergency Calls)
In Bucharest (Romania) the agency Mercury 360, came up with this cool idea. Their briefing was to be original in making men aware (those who mostly drink and drive) of their incapability to drive. They made these special designed stickers to remember them that driving straight, is not possible after a few drinks..
Company: Romanian Police Agency: Mercury 360 Country: Romania
YMCA Twin Cities promoted their fitness programs by organizing a ‘fatpants’ drive. A fatpants is a pair of pants in which the wearer can feel comfortable without worrying about how he/she looks. In YMCA lobbies donation boxes were placed, as members lost weight, they were encouraged to donate their fatpants. As donated pants came in they were added to the outdoor boards to demonstrate the success of the weight loss programs. In just a few months, thousands of pants were collected and donated to the local Salvation Army.
Italy
United Kingdom
Canada
USA
Singapore
Germany
Romania
