Creative Criminals

This commercial for the South African National Sea Rescue Institute, combines a brilliant copy with some stunning shots. Because you love being out there, we’re always out there.

Paraguay has a high number of children under 1 year old without birth certificate. 24% are not enrolled in civil registration. In essence, this means they have no official identity. With the upcoming presidential election, Unicef made candidates commit to a better way of enrollment.

ANAR Foundation manages in Spain the european unique phone number 116 111, to attend children and teenagers under a risk situation. Knowing the average height for adults and children under 10,GREY has created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number.

Every day an average of 2 rhinos get killed in South Africa, threatening the species with extinction. They are killed because certain Asian people are willing to pay big money for rhino horn dust, claiming it has healing effects, but it doesn’t! To make people aware of this brutal practice, special stamps were created. These stamps were used for post to certain Asian countries involved, to raise awareness. Besides this they’ve got a huge amount of free media, which is definitely needed to support the cause.

Well this is definitely something we’ve never seen before. A commercial which is pro-prostitution, and on top of that, really works. A guy describes his habits of visiting prostitutes, after a while you get to see a face behind the voice, and it will definitely blow you away.

Rome is known as one of the most beautiful cities in the world, with unforgettable architecture and an atmosphere that can’t be found anywhere else. Lately, though, it’s become a real dump. German artist Ha Schult constructed a temporary hotel in the city to highlight the sad state of Europe’s beaches. The hotel, part of Corona’s Save the Beach campaign, is constructed of garbage collected from the shoreline.

Funny campaign by the Federal Office of Public Health in Switzerland to get people to decide about organ donation. It’s about two guys sitting in a car discussing why they should or shouldn’t donate their organs when they would die..

Once Again, a Bangalore-based NGO, collects items you don’t use anymore, sells it at a minimal price to the underprivileged and uses these funds to empower them through various sustainable projects. To maximize youth-participation in this cause with no budgets in hand, they created The Tagging Drive on Facebook.

This very emotional advert for St John Ambulance will definitely make you think twice about life. The commercial depicts a man and his fight against cancer, sadly ending in an ambulance.

A story that goes to the heart in the truest sense of the word. The TV spot of the Swiss Heart Foundation calls attention to the most common cause of death in Switzerland: heart disease and stroke. The spot tells the wonderful story of a great, undying love, and simply shows on how precious every minute of our lives.