The digital spot features a whale swimming through a sea of plastic pollution desperate to reach the open surface. The whale soon becomes completely coated with plastic debris as he breaches through a floating bed of plastic bottles, bags, and soda rings, where he remains beached.
It was made for the Rise Above Plastics Program of the Surfrider Foundation. They respond to the problem of plastic litter in our ocean and marine environments.
Company: Surfrider Foundation Agency: BPN Country: USA
Hedra is a foundation in the Netherlands that looks after environmental packaging of drink cartons. With these two print ads goes the tagline: For every tree that’s processed in our cartons, we plant a new one.
Honk for Mammogram awareness..
This is a bit an odd way of raising awareness for breast cancer, but still it didn’t missed its goal. Because women pinching their own breasts is a bit of an eye-catcher..
Company: Mammogram Awareness Agency: Unknown Country: USA
In São Paulo 3 million people take the subway every day. Perfect for an advertiser to reach as much people possible in this distinct place. But the way you advertise is also extremely important..
Vending machines in subways usually offer you nothing else but some chocolate bars and soft drinks. Fundação Abrinq, an human right organization, putted on one row of different vending machines in the city pictures of children holding cards of $ 1.00, $ 2.00 and $ 5.00.
On the picture it said: “With your help we can get these children of the streets”.
Posted by Rindert Dalstra on February 25, 2010 No comments yet
This brilliant ambient advertisement was made for the American Disability Association. Many places are still not wheelchair accessible; therefore they want to catch people’s attention with the ad on the stairs. Tagline that goes along is: “For some, it’s Mt. Everest. Help build more handicap facilities.
Company: American Disability Association Created by: Jeseok Yi Country: USA
Posted by Sander Janssen on February 24, 2010 No comments yet
This campaign got a lot of protest in France this week. The French government already took distance from the campaign, and now feminist associations are fighting to ban this print campaign. They say it refers too much to pedophiles.
The translation of the slogan is: smoking is being a slave of tobacco.
Company: French anti tobacco association Agency: BDDP & Fils, Paris Country: France
Posted by Rindert Dalstra on February 22, 2010 1 comment
These six print advertisements are made for WWF by well-known advertising agency Saatchi & Saatchi. The slogan that goes along with the ads is: “Give a hand to wildlife”. It points out the fact that there are many endangered species in the world that need attention. The campaign has won a Grand Prix award at Cannes.
WWF, the international non-governmental organization made this rare poster for the Copenhagen Summit in December 2009. During that summit the world leaders met to discuss Climate Change. WWF launched an intitiative called Vote Earth! to mobilize people to vote and put pressure on the world leaders to make the right decisions. They’ve created a poster entirely made of ice that was placed in a central spot of Lisbon. The poster warned of the consequences of the ice-cap melting, making people feel the urgency of putting an end to environmental disasters.
Posted by Sander Janssen on February 14, 2010 No comments yet
This is a really scary campaign against smoking, but surely it will be very effective. Never saw this concept before, but aparantly it’s done before in The Netherlands AND in France. The clip still remains really good, and hopefully it won’t lose it’s effect this time in Cananda.
Company: Canadian cancer society Agency:DDB, Toronto Country: Canada
Posted by Rindert Dalstra on February 13, 2010 No comments yet
The military use of young children is still a big issue in many parts of the world. To catch people’s attention Amnesty International made this print advertisement of an extra extra small t-shirt with an army camouflage print on it that fit small children. You don’t expect to see a size XXS. Tag line that goes along is: stop child recruitment.
Company: Amnesty International Agency: Upset!, Athens Country: Greece
USA
The Netherlands
Brazil
France
Switzerland
Portugal
Canada
Greece
