Creative Criminals » Non-profit http://creativecriminals.com Creative Criminals Fri, 30 Jul 2010 20:07:23 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Association For Smoker Awareness: Calendar http://creativecriminals.com/print/association-for-smoker-awareness-calendar/ http://creativecriminals.com/print/association-for-smoker-awareness-calendar/#comments Fri, 30 Jul 2010 17:17:11 +0000 Sander Janssen http://creativecriminals.com/?p=11358 ‘Today is the World No Tobacco Day. But it shouldn’t just be today.’ This is the slogan for the new campaign of the Association For Smoker Awareness. They’ve illustrated this in a tremendous way, every day that passed is burned out with a cigarette.



Company: Association For Smoker Awareness
Agency: Neogama/BBH
Country: Brazil Brazil

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]]> http://creativecriminals.com/print/association-for-smoker-awareness-calendar/feed/ 0 UWT: Comic Book http://creativecriminals.com/print/uwt-comic-book/ http://creativecriminals.com/print/uwt-comic-book/#comments Thu, 29 Jul 2010 17:39:49 +0000 Bert Callens http://creativecriminals.com/?p=11346 United Way of Taiwan (UWT), is a member of the global United Way system, the largest non-profit organization of the kind in Taiwan. The organization supports 519 programs around the country and change is made from unfortunate stories into happy ending stories..


Company: UWT
Agency: JWT, Taipei
Country: Taiwan Taiwan

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]]> http://creativecriminals.com/print/uwt-comic-book/feed/ 0 POWA: Social Experiment http://creativecriminals.com/viral/powa-social-experiment/ http://creativecriminals.com/viral/powa-social-experiment/#comments Wed, 28 Jul 2010 18:13:45 +0000 Bert Callens http://creativecriminals.com/?p=11322 POWA -People Opposing Women Abuse- is an organization fighting against the abuse of women. They set up this experiment in the middle of a townhouse complex in Johannesburg.
The results is a bit alarming..



Company: POWA
Agency: Ogilvy, Cape Town
Country: South Africa South Africa

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]]> http://creativecriminals.com/viral/powa-social-experiment/feed/ 0 AICMED: Meltdown http://creativecriminals.com/ambient/aicmed-meltdown/ http://creativecriminals.com/ambient/aicmed-meltdown/#comments Fri, 16 Jul 2010 18:40:34 +0000 Bert Callens http://creativecriminals.com/?p=10831 This campaigns’ purpose was to sensitise children in India about the perils of Global Warming. To do so, special ice creams were created in association with Rollicks where lifeless polar creatures etched on the stick got revealed as the ice cream melted. It also revealed a message ‘When polar ice melts, they die. Stop global warming.’



Company: AICMED
Agency: Ogilvy and Mather
Country: India India

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]]> http://creativecriminals.com/ambient/aicmed-meltdown/feed/ 9 Agente Cidadão: Closet http://creativecriminals.com/print/agente-cidadao-closet/ http://creativecriminals.com/print/agente-cidadao-closet/#comments Tue, 06 Jul 2010 14:40:09 +0000 Sander Janssen http://creativecriminals.com/?p=10911 A really nice guerilla campaign in Sao Paulo for a non-profit organisation called Agente Cidadão. The purpose is to collect as many clothes as possible for the homeless during the winter period.
The copy says: “Too many clothes make you cold. (Their blanket is also made with paper.)
Winter clothing drive. You donate. We carry. Somebody receives. Agente Cidadão.”
Click here to see the making of this campaign.


Company: Agente Cidadão
Agency: Ogilvy, Sao Paulo
Country: Brazil Brazil

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]]> http://creativecriminals.com/print/agente-cidadao-closet/feed/ 0 Amber Watch: Mums Shooting http://creativecriminals.com/tvcinemafilm/amber-watch-mums-shooting/ http://creativecriminals.com/tvcinemafilm/amber-watch-mums-shooting/#comments Sun, 04 Jul 2010 14:31:03 +0000 Bert Callens http://creativecriminals.com/?p=10789 Amber-Watch Alert, is a system built to be used as a weapon against child predators. By arming people with information, and working together as a national community of moms, dads, grandparents, and neighbors, the organization believes in protecting their children better than ever.



Company: Amber Watch Alert
Agency: Unknown
Country: USA USA

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]]> http://creativecriminals.com/tvcinemafilm/amber-watch-mums-shooting/feed/ 0 Meat & Livestock: Australia Day http://creativecriminals.com/tvcinemafilm/meat-livestock-australia-day/ http://creativecriminals.com/tvcinemafilm/meat-livestock-australia-day/#comments Thu, 01 Jul 2010 21:40:47 +0000 Bert Callens http://creativecriminals.com/?p=10846
  • FPA Australia: Stub
    • ]]>     Sam Kekovich, ambassador for lamb in Australia, is calling for Australia Day to be abolished in his 2008 address to the nation. He is calling for the national day, celebrated on January 26, to be replaced with Australia Week. This year he’s taking a swipe at well known footballers Andrew Johns and Ben Cousins, making a snide remark about New Zealand’s prime minister Helen Clark, and made references to APEC, horse flu and the Nauru refugee centre.



    Company: Meat & Livestock
    Agency: BMF Sydney
    Country: Australia Australia

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    1. FPA Australia: Stub

    ]]>     http://creativecriminals.com/tvcinemafilm/meat-livestock-australia-day/feed/ 0     Alzheimer’s New Zealand: Eraser http://creativecriminals.com/ambient/alzheimers-new-zealand-eraser/ http://creativecriminals.com/ambient/alzheimers-new-zealand-eraser/#comments Thu, 01 Jul 2010 09:00:22 +0000 Sander Janssen http://creativecriminals.com/?p=10835 To raise awareness for alzheimer these erasers were send out to local politicians and other institutions. Actual working erasers were hollowed out and fitted with USB memory sticks. The message displayed on the top is: ‘Alzheimer’s erasers your memories. Save them.’ On the reverse side was the Alzheimer’s New Zealand logo and website.



    Company: Alzheimer’s New Zealand
    Agency: Colenso BBDO, Auckland
    Country: New Zealand New Zealand

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    ]]>     http://creativecriminals.com/ambient/alzheimers-new-zealand-eraser/feed/ 2     Guide Dogs: Support Scent http://creativecriminals.com/tvcinemafilm/guide-dogs-support-scent/ http://creativecriminals.com/tvcinemafilm/guide-dogs-support-scent/#comments Wed, 30 Jun 2010 13:56:25 +0000 Bert Callens http://creativecriminals.com/?p=10822 This campaign made by Guide Dogs Australia (in co-operation with Clemenger BBDO and Kit Cosmetics) has won Silver on the Cannes Lions Advertising festival of this year. Money was raised by selling fragrances with a distinctive smell in order to support the Guide Dogs organization. Support Scent is the name of the fragrance and refers to the importance of smelling for blind people.



    Company: Guide Dogs
    Agency: Clemenger BBDO
    Country: Australia Australia

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    ]]>     http://creativecriminals.com/tvcinemafilm/guide-dogs-support-scent/feed/ 0     Red Cross: Pay to Play http://creativecriminals.com/outdoor/red-cross-pay-to-play/ http://creativecriminals.com/outdoor/red-cross-pay-to-play/#comments Sun, 27 Jun 2010 10:09:51 +0000 Bert Callens http://creativecriminals.com/?p=10765
  • Red Cross: Winner at Cannes Lions
  • Red Cross: Can’t see us…
  • Red Cross: Simple gestures
    • ]]>     To collect money for the humanitarian movement Red Cross, the mexican filiation of JWT made a creative guerilla campaign. They changed the toy cars, helicopters and plains standing on the streets, into an ambulance, and “doll”-volunteers carrying a stretcher or giving CPR. The campaign won Bronze on Cannes Lions this year.


    Company: Red Cross
    Agency: JWT
    Country: Mexico Mexico

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