Creative Criminals

Today we’ve been digging the archives. We came across this remarkable spot from 2008 for Think!, a British traffic awareness campaign. Follow the instructions in the video closely, if you never saw this commercial before you will definitely be amazed. We won’t tell you anything else, just see for yourself and experience a new side to the human mind.

Google Gives lets users attach a charitable donation to any email needing a response. When the recipient responds to the email, the donation is made.
Once again a genius campaign by Miami Ad School (Brooklyn)

The Colorado State Patrol is educating people not to stick to the bumper of a truck because it can turn any vehicle into a convertible. It is not the first time they created such a billboard. Have a look at this one.

First of all we would like to stress that this commercial is not safe for work! Secondly we won’t tell you what it is for, you will see for yourself at the end of the spot. The ending is rather shocking, unexpected and will definitely wake you up.

A magical tale of adventure and discovery showcasing some of the extraordinary species recently found around the world. ‘Astonish Me’ has been created by acclaimed writer Stephen Poliakoff and director Charles Sturridge to celebrate the 50th anniversary of WWF.

BBDO Guerrero in The Philippines created 3 print advertisements for WWF. 70% of plastic ends up in the sea and they want to make people aware of this. However the execution is great but is the message effective?

Creative and harsh ambient campaign by Agencia Guadalupe to make people aware that every day is a day where tons of paper (and thus trees) is wasted, for nothing.
‘One tree, 12 sheets’

Remember the Nespresso campaigns from 2009 and 2010 featuring George Clooney and John Malkovich? Recently a spoof has been made by Solidair Suisse, a non-profit organization helping out coffee farmers. Nespresso costs approximately €100 ($140) for 1 kilogram, not even 3% goes to the people who make it.
“Write George Clooney”

This billboard was created for NFS, which is the Dutch Stutter Foundation. It was created by Y&R Not Just Fim, Amsterdam together with Outdoor specialist JC Decaux who agreed to adjust the frame to make this specific idea possible. Tagline that goes along is: “Be patient with people who stutter.”

Casa do Zezinho, an NGO in Brazil did this outdoor campaign “Half for Happiness” in partnership with two supermarket chains. Customers in the supermarket were given the opportunity to buy half-size fresh food products at full price, with 50% going to Casa do Zezinho. Foods were cut in half, processed and packaged with the help of children.