Creative Criminals

This very emotional advert for St John Ambulance will definitely make you think twice about life. The commercial depicts a man and his fight against cancer, sadly ending in an ambulance.

A story that goes to the heart in the truest sense of the word. The TV spot of the Swiss Heart Foundation calls attention to the most common cause of death in Switzerland: heart disease and stroke. The spot tells the wonderful story of a great, undying love, and simply shows on how precious every minute of our lives.

The world’s first petition-signing bionic arm, known as The Most Powerful Arm Ever Invented, has launched in aid of Duchenne muscular dystrophy (DMD). It was created to physically sign a petition on behalf of children with DMD who have lost the ability to write. The petition asks the Australian Government to match the monies raised and bring trials to Australia. The campaign is the result of collaborations between production and technology company, Finch; creative agency Havas Worldwide Australia working in conjunction with its PR arm, Red Agency; and digital agency, Reactive. Watch the making of after the break.

Very cool campaign from WWF Brasil. Together with their agency Grey, they gradually coloured the grass of a football field into a brownish colour during a soccer match between Brasil and Denmark, and thus make people aware in a very effective way of the deforestation that is going on every day.

What do you do when a girl with cancer really wants an iPad for Christmas, but she might not make it that long? You bring Christmas to her, early.

Imagine a world without hate, imagine in this world certain people didn’t die because of that hate. All of these imaginations are beautifully illustrated in this commercial.

Every bike rider knows that you should wear a helmet. Especially when riding through the city. Still lots of people leave their helmet at home – if they have one at all. The truth is, lots of people think it is pretty uncool to be seen wearing a helmet. But this piece of activation marketing Ogilvy created for Nutcase Bike Helmets changed that.

An average of 3 kids disappear in Argentina every day. Unfortunately, people don’t really get involved with the problem. Thanks to a quite particular flyer, thousands of people opened their eyes.

Making an advert for an athletic association isn’t that easy. But with this commercial they’ve managed to do this in their very own way, with a lot of humor. Imagine an athletic association as a marching band, a spirit squad or a mascot, just know they’re always there for student athletes. Definitely check out the second commercial after the jump, both of them tie together perfectly.

A hungry young man gets served some serious food for thought when a sausage starts telling his dramatic life story. What he hears will change his life forever.