Creative Criminals

Sweden is one of the countries where most young girls are smoking. To attract their attention and create awareness, ‘A Non Smoking Generation’ created together with ‘Le Bureau’ an interactive campaign touching the things what’s most important for the girls.. their looks.

For many people in the world it is easy to access water, but there are much more people that have difficulties to find drinkable water. In this spot is illustrated how easy it is to just get some water from the tap, but at the same moment you can see the difficulties that other people have when going for water. The little girl plays her role just perfect, you can almost feel her fear sometimes.

Another ad for Greenpeace, and it’s really good. We’re not talking about good production or camera angles, but the message is just genius. We are not going to tell you what this message says, that would ruin the commercial. You just have to see for yourself.

“Don’t torture our aquatic life” is the tagline of Earth Choice, a household cleaning product.
In the spot it shows how people use sea animals to clean the house: scrubbing the floor with an octopus, doing the dishes with a starfish, unclogging the toilet with a duck and wiping the shower with a manta ray.
Pretty shocking..

With this piece of art Greenpeace wants to address the problem of the over usage of office paper. Everyone who has ever worked in an office knows there is way too much paper wasted. Greenpeace is associating the use of staples with the use of paper, that’s why they made this cool image completely out of staples! The matching slogan says: “The more you staple, the more trees are chopped. Save office paper.”
You should definitely check the image in real size.

ChildLine is a free 24-hour counselling service for children and young people up to 18 in the UK. The Non-profit organisation wants to know how the target group is doing by simply asking the question ‘how u feelin?’. Youngster could create their own version of this ad.

Check out the winning ad after the jump.

This print campaign has been made for a Thai beauty product, softening your skin.
Boot Body Cream wanted to focus on the aspect that the cream makes you look sexier. And what is one of the most attractive part with women? Right their breasts.. Nice point of view from McCann Erickson!



Coincidence or not, but this month another similar campaign appeared. Not in Thailand but in Peru. A campaign of the Peruvian League Against Cancer who made an awareness campaign promoting mammograms.
It has been created by Young & Rubicam, Peru.

Emirates Environmental Group, is an NGO dedicated to recycling in the United Arab Emirates. They organized a Can Collection Drive, people had to bring cans for recycling to their centre. To promote this Can Collection Drive they created these unique posters. People could stick their empty soda cans to them. After only 6 days, the posters collected a total of 1458 cans and increased the number of people who joined the Can Collection Drive by 12%.

Peter MacCallum Cancer Centre is one of the world leaders in cancer treatment, research and education. Australian based ad agency CHE placed these carved out boards at the beach that show the following text when the sun shines: “Take a break from the sun”.

Take a good look at this image, the illustration has been done perfectly. They’ve used human hands and arms to create the illusion of a coral reef. Together with the slogan ‘After the coral reefs completely vanished, the humankind will be next’.