Creative Criminals

ChildLine is a free 24-hour counselling service for children and young people up to 18 in the UK. The Non-profit organisation wants to know how the target group is doing by simply asking the question ‘how u feelin?’. Youngster could create their own version of this ad.

Check out the winning ad after the jump.

This print campaign has been made for a Thai beauty product, softening your skin.
Boot Body Cream wanted to focus on the aspect that the cream makes you look sexier. And what is one of the most attractive part with women? Right their breasts.. Nice point of view from McCann Erickson!



Coincidence or not, but this month another similar campaign appeared. Not in Thailand but in Peru. A campaign of the Peruvian League Against Cancer who made an awareness campaign promoting mammograms.
It has been created by Young & Rubicam, Peru.

Emirates Environmental Group, is an NGO dedicated to recycling in the United Arab Emirates. They organized a Can Collection Drive, people had to bring cans for recycling to their centre. To promote this Can Collection Drive they created these unique posters. People could stick their empty soda cans to them. After only 6 days, the posters collected a total of 1458 cans and increased the number of people who joined the Can Collection Drive by 12%.

Peter MacCallum Cancer Centre is one of the world leaders in cancer treatment, research and education. Australian based ad agency CHE placed these carved out boards at the beach that show the following text when the sun shines: “Take a break from the sun”.

Take a good look at this image, the illustration has been done perfectly. They’ve used human hands and arms to create the illusion of a coral reef. Together with the slogan ‘After the coral reefs completely vanished, the humankind will be next’.

Remember the genius post of WWF with the painted hands?
Well the government of Brazil launched a similar campaign to create awareness about bacterias passed by hands.
“Your hands can be dangerous. Wash them with soap and water to keep bacteria at bay”

People with Diabetes are 2 to 4 times likely to get heart diseases than people without Diabetes. Besides that Diabetic Retinopathy is the leading cause of blindness in the working population of the world. In addition to that 10 to 40 percent of patients with Type 2 Diabetes will eventually suffer from kidney failure.

DRL made these nice print advertisements to make people aware what too much sugar can do to people who have Diabetes.

The digital spot features a whale swimming through a sea of plastic pollution desperate to reach the open surface. The whale soon becomes completely coated with plastic debris as he breaches through a floating bed of plastic bottles, bags, and soda rings, where he remains beached.

It was made for the Rise Above Plastics Program of the Surfrider Foundation. They respond to the problem of plastic litter in our ocean and marine environments.

Hedra is a foundation in the Netherlands that looks after environmental packaging of drink cartons. With these two print ads goes the tagline: For every tree that’s processed in our cartons, we plant a new one.

Honk for Mammogram awareness..
This is a bit an odd way of raising awareness for breast cancer, but still it didn’t missed its goal. Because women pinching their own breasts is a bit of an eye-catcher..