Creative Criminals

This is an ad for the ‘Romanian Association for Promoting Women’s Rights’ and it’s a fantastic idea.

Every year, in Romania, more than 12,000 woman fall victim to domestic violence. This means a woman is abused every 30 seconds. A lot of people witness scenes of domestic violence. They dissaprove strongly of such behaviour but they don’t interfere in any way.
McCann Erickson Romania found a great way to deliver this message.
They inserted short clips showing examples of domestic abuse in a regular commercial break after every 30 second ad. Therefore what was supposed to be a regular commercial break became an ad for their info line.
At the end of the commercial break they showed this message: ‘A woman falls victim of domestic violence every 30 seconds. Call (0256) 293 203 and report the cases you’ve witnessed.’

“You wouldn’t ignore this warning. Why ignore them on cigarette packs?” is the slogan that goes along with these outdoor prints. And I must say they make an excellent point because almost everybody ignores the warnings on cigarette packs.

I like the way they deliver a serious message in such a funny way. This ad is just hilarious.

Unicef launched, together with The Killers and MTV a new video clip. These clips are a part of the awareness campaigns Unicef does about Human Trafficking. Last year Radiohead’s clip of ‘All I Need‘ was made.
I’m not a big fan of these songs, but these clip makes you think..

WWF used a a gaint paint can as the mouth of a river. One placed in the countryside and the other one in Tokyo. The slogan that goes with the prints is: “A single tin of paint can pollute millions of litres of water.” This is a 2007 winner at Cannes Lions by the way.

This is a cool idea, pretty shocking no?

Update: This ad wasn’t as original as I expected, it was already done by TBWA Frankfurt in 2000.

An Urban Protest Exhibit featuring 1.3 kilometers of empty dinner tables to raise 200,000 holiday meals.
I have some strange feelings with this one, why spend this much money on a non profit campaign?
Nontheless it’s a good idea, and again from Israel!

I’ve seen this ad about a month ago, and I don’t know why I haven’t posted it here, it’s definitely worth sharing!
Enjoy it…

WWF Brasil is playing daredevil. They made a print campaign where they compare the disaster of 9/11 and the tsunami with eachother.
The tsunami killed 100 times more people than 9/11. The planet is brutally powerfull. Respect it. Preserve it.

I don’t think the Americans will like this comparison.. Although WWF is right about the death count and that everything in America is ‘bigger’, still I think it’s a bit insensitive.
But I’m sure WWF Brasil thought of the consequences and launched the campaign anyway because they’d be sure that a lot of people would react on this print ad. And that’s the only thing they want..



Click to see the video that was made.

This commercial is a bit cliché, but still I found it a good one..
It’s made for the International Olympic Committee (IOC) and is the latest component of The Best of Us promotional campaign.