Creative Criminals

iStrategy

The Akanksha foundation: Classroom Mumbai

Posted by Sander Janssen - Category: Ambient

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On Teacher’s Day, while everyone was celebrating their teachers, Akanksha’s kids went out looking for their own. The school relies entirely on volunteers to give classes and found this cool way to convince people they were fully capable to teach.


Samusocial: Voicemail

Posted by Sander Janssen - Category: Ambient, Mobile

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Samusocial invited people to replace their voicemail message with a homeless person’s plea for help. To do so, they invited four homeless people to record their very own message in which they raised awareness about the action. A platform was created, in partnership with Belgium’s 4 biggest phone operators, on which people could simply replace their voicemails in a few clicks… Thus turning Belgian voicemails into a huge, free media opportunity.


Cancer Research UK: Enemy

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Cancer Research UK
  • Agency: AMV BBDO
  • Country: United Kingdom United Kingdom

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Very strong copywriting combined with beautiful images, is bound to turn out as one amazing commercial. And that’s exactly what happened for this Cancer Research UK (CRUK) advert. Now it’s cancer’s turn to be afraid, because one day we will beat cancer, just help them make it sooner.


Sprint Drive First: Swarm

Posted by Sander Janssen - Category: Mobile, TV & Cinema Film
  • Company: Sprint Drive First
  • Agency: Unknown
  • Country: USA USA

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Texting while driving is one of the number one causes of car accidents. That’s why Sprint developed this app for your phone which blocks and replies to texts while you drive. And all of this is beautifully visualized in this commercial.


Singapore Police: Avoid getting caught drink-driving

Posted by Bert Callens - Category: TV & Cinema Film

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“How to avoid getting caught for drink-driving”. A question that has been asked multiple times by everyone. Eat mints, drinking coffee, brush your teeth? No, none of these. At the end of the video this movie offers the solution. ,And no, the answer isn’t ‘Don’t drink’…


Royal London Society for the Blind: Technology

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Royal London Society for the Blind
  • Agency: BBH, London
  • Country: United Kingdom United Kingdom

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People with disabilities want to be seen for who they are, and not for the machines they use to make life easier. This commercial narrated by Professor Stephen Hawking brilliantly illustrates the beauty of everyone. Let’s ‘join together and create technology for everybody’.


Smokefree: Mutations

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: Smokefree
  • Agency: Unknown
  • Country: United Kingdom United Kingdom

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What are your good intentions for 2013? Helping the poor, lose weight or stop smoking? Well in this case, you might want to stop smoke. The Britain’s National Health Service closed down 2012, with a disgusting ad, where they explain and show that smoking causes mutations..


Oxfam: Give Naked

Posted by Bert Callens - Category: TV & Cinema Film

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Each year during the holiday months an extra 5 million tons of garbage is added to our landfills, mostly due to wrapping paper. If we all gave naked with just a few presents, we could save enough paper to cover 45,000 football fields. So huddle up gifters. Get crafty. Get creative. Give naked.