Creative Criminals

Publicis amsterdam took advertising for a non-profit organization to the next level. This campaign is definitely unique in its kind and will surely create a lot of buzz. The voice of people with the deadly muscle disease ALS is represented in a series of commercials, print, billboard and bannering campaigns. The special thing about this campaign is that it won’t be released until the person in the ad has deceased. A very powerful approach which will definitely turn some heads.

In Russia the streets aren’t always that safe, people often have to fight to go where they want to go.
The local magazine It’s My City thought of a way to make people aware of this problem. They took over the media spaces on the street when the Russian Army was rehearsing their Victory Day Parade. The banners that were set up got a lot of media attention, and apparently the percentage of fights dropped by 75% afterwards..

Elisabetta Canalis stars in an edgy new video for PETA showing how dangerous—and sometimes deadly—it can be to leave your dog in a car on even a mildly warm summer day.

Remarkable campaign from Child Focus, a foundation for missing and sexually abused children. Child porn is still too easy to find on the internet and they wanted to put the battle against Child Pornography back on the agenda in Belgium. There fore they created the Cross-Out-Children campaign where porn actors Rocco Sifredi and PussyKat helped them out. Caution NSFW!

Every year over 1000 race horses die in the United States, as a result of the extreme pressure they are exposed to. They are part of a million dollar industry, driven by betting. The Berghs School of Communication in Stockholm thought of a way to make people aware of this problem with their concept ‘Death Bet’. Betting on which horse will die first..

This commercial blew us away today. A little child is building himself a Transformer suit. He has been working on it all day, but in the end it’s not really to play with. Very touching.

This is a cool billboard for Misereor, one of Europe’s biggest children’s charity organisations. In one billboard they wanted to prove that a simple piece of two Euros can change a lot of things. They have some Rube Goldberg machine thing going which is pretty entertaining. Accompanied with Facebook integration this can be a very efficient campaign.

Every year in Germany, more than 100,000 children and young people are reported missing. In the search for missing children, one factor that is crucial in finding a child is information from the general public. Kempertrautmann used the help of the internet, to assemble the biggest search party of all time and get the whole of Germany searching for missing children.

We can’t say a lot about this commercial because we don’t want to spoil it. But we can tell you it’s pretty confronting. A simple approach which will probably turn some heads along the way.

Pride Toronto and Google+ present a series of films by award-winning director Jeff Feuerzeig, with music performed by Stephin Merritt of The Magnetic Fields. Simply beautiful to watch.