Creative Criminals

Say hello to the world’s largest message in a bottle. The bottle is 8 meters long and is filled with a 12 square meter letter and a case of Solo (of course). Object: To let the wind and ocean currents decide who gets to taste the world’s best soda. And the fans can guess where it will end up at.

This commercial was chosen by AdWeek as one of the ten most beautiful commercials of 2012 and it definitely deserved it’s spot. We were surprised we didn’t feature it on our website before. So today we are making it up to you. Enjoy!

Canal Digital has a video on demand service with more movies than ever, or that’s what they claim at least. They even took their slogan ‘We bring the movies to you’ pretty literal in this commercial. A man’s life always turns into scenes from a movie, sometimes it is pretty awesome but it can be very annoying as well. The execution of this commercial is simply brilliant.

This commercial has been made for the Norwegian Directorate for Children, Youth and Family Affairs. The translation of the text: “ It’s never to late to help someone on the right track. We need more foster families to youths between the ages of 15 and 17.”

Volkswagen turned E6, the Norwegian equivalent to Route 66, into a roulette board using Google maps and StreetView. To prove how fuel efficient the new Volkswagen Golf BlueMotion is, they made people place their bet on how far it could go on a single tank of diesel.

This has got to be one of the most evil boys you’ve ever seen in a commercial. The advertiser is 1888, a Norwegian SMS-service company.

This woman wakes up in a random hotel room having no idea what happened the night before. After a while it becomes clear she married someone the day before. It appears to be nobody less than George Clooney himself, it’s something else then the Nespresso ads don’t you think?

Books are losing the battle for childrens attention. To promote “Doctor Proktor and the end of the world. Maybe” – about the cruel monster The Moon Chameleon a monster exihibition at the Natural History Museum in Norway was launched. This resulted that the book went to no. 1 on the sales charts of all literature – as the first Norwegian childrens book ever.

Volkswagen Norway offered the very first test-drive, inside a print ad. The ad was placed in several Norwegian magazines and papers, presenting a long stretch of a road. Readers had to download an app, that would let them test-drive a Volkswagen by hovering your iPhone over it. You can test three different features of the vehicle—lane assist, adaptive lights and cruise control.

Fretex is a second hand clothing chain operated by the Salvation Army. The coming collection of Fretex are the clothes people are wearing today. To promote Fretex they installed a fashion runway at a central subway exit and used the passengers as their models during Oslo Fashion Week. The “models” received gift cards and were encouraged to support Fretex by donating clothes. Probably not everyone will like it but a stunt like this is worth the risk.