South AfricaToday we present you an old (2006) print for BIC. It shows you how simple advertising can be. Without any words the message is transferred perfectly.
SwedenWith more than 100 million users worldwide, Twitter has over the recent years not only become a phenomenon, but a widely accepted tool to send short message to each other. Just like when we text each other on the phone, but visible to anyone.
Post-It celebrates 30 years in the business. What initially was considered a failed adhesive turned into maybe the most famous little piece of paper in history. Post-It became the standard for small, short messages and was used both between people and in public spaces, for anyone to see. Vintage Twitter is a loving homage to Twitter, with a reminder that the short message is not a new invention.
SpainThis is the second ad for Pilot pens we are posting in a couple of days, and again it’s simply genius. Because the pen is water resistant the mother could write this message on the plate before pouring the soup.
BelgiumThe new Post-it Super sticky note has a greater adhesive force than the traditional Post-it notes. To demonstrate how sticky they really are they have created a direct mailing. They wrote the address on a Super Sticky instead of on the envelope itself. This is the best proof of the quality of these Post-it’s, because when you mail a letter it goes through a lot of stuff before it reaches it’s recipient. Besides being a mailing, it was also a quality test, because 99% of the letters arrived they could say the quality was more than sufficient. Above the picture of the envelope you can read the letter they’ve sent to potential customers.
ChiliBrilliant in it’s simplicity! I can’t explain exactly why, I think it’s just one of those ads you like or don’t like.
When I saw it the first time I just immediatly thought of post-it’s whitout even seeing the brand on the bottom right. So I don’t know if it’s such a good way to fight the competition of 3M with their post-it’s.
