Creative Criminals

At first sight it looks like a car missed the curve, but when you look closer it’s completely different. The metal is bent the other way around so the car got onto the road in this curve. A great offroad vehicle so it appears.

This latest campaign of Nissan is pretty impressive. The goal was to show the strengths of the brand when going offroad. To do so, TBWA created an online campaign where the internaut could create its own trail. By simple drawing some hills, you could upload the trail on internet by holding it in front of the webcam..