Creative Criminals

This commercial for the South African National Sea Rescue Institute, combines a brilliant copy with some stunning shots. Because you love being out there, we’re always out there.

Funny commercial for Tata Sky+, a channel in India. It is called ‘The Prison Break’ and is the longest aired commercial ever on the Indian Television. Not only the commercial triggers people to watch it to the end, the clue in the end is great as well.

Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, they decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.

Make sure you turn on the subtitles before you watch this ad, unless you speak Portuguese that is. And prepare yourself for an utterly absurd commercial. This guy washed his hair with women’s shampoo and the strangest thing happened.

Most mineral waters are drawn from a depth of around 100m, but this one is different. Borjomi is born in a volcanic spring, eight thousand metres below the Georgian countryside. To prove this, the brand created a unique consumer journey to the bottom of the world’s deepest mobile app, an app as deep as our source itself, eight kilometres deep.

To promote the unexpected side of Cape Town, all the small communities, never-heard of places and unearthed gems that can’t be found on Trip Advisor or Lonely Planet, this great online campaign was launched. People could send their Facebook profile on a trip to Cape Town. They got a virtual, tailor-made Cape Town holiday that exposed them to all the unexpected places, and finally, a few lucky winners got to experience their Facebook profile’s holiday for themselves.

On Teacher’s Day, while everyone was celebrating their teachers, Akanksha’s kids went out looking for their own. The school relies entirely on volunteers to give classes and found this cool way to convince people they were fully capable to teach.

The taste and quality of a Schneider Beer could be summarized in a big secret: maturation time. Ogilvy & Mather Argentina and Schneider visualized that this maturation is the same that men need: conquering a blonde and a brunette, cheating on your girlfriend, sneaking out, etc.

Can there be a more direct approach to promote an erectile dysfunction remedy? A pill standing in the upright position is really obvious. The whole idea looks a bit fake to us, but we’ve been told it was really made and distributed as samples.

Ford created 3 creative print advertisement for the Ford Transit with the tagline: “Ford Transit. A part of your business.”