Posted by Sander Janssen on August 25, 2010 2 comments
A perfect physical manifestation of an object appearing to move but actually standing still. The visualisation is just perfect. To create this illusion they glued thousands of little pieces together, it must have taken them days to create this ambient.
POWA -People Opposing Women Abuse- is an organization fighting against the abuse of women. They set up this experiment in the middle of a townhouse complex in Johannesburg.
The results is a bit alarming..
On July 20th Argentina celebrated the day of friendship. Coca designed a huge vending machine for this occasion. This way you needed your friend’s help to select and pay for the beverage. Luckily you would get two bottles for the price of one.
Company: Coca Cola Agency: Ogilvy Country: Argentina
Customer toilets were transformed into big brainteaser in shopping malls in Germany. This was done for the game Brain Teaser of the Nintendo DSi console.
To promote the non-alcoholic beer Indus Pride, the Indian company has chosen a remarkable way to spread their word. Indus Pride made low-cost handles and placed them in buses, as if people were holding the beers.
The campaign was released in March this year and had a lot of success.
3M is promoting its double-sided tape with this “69” visual made out of two tape holders. The slogan that goes along with it is ““3M Scotch. Permanent double-sided tape.” For those of you who do not get the clue you are probably too young. Anyway here is a clue: 69 is a sexual position.
This print advertisement from a while back seems pretty funny if you know Olympus is promoting the “E-3”. The camera with the fastest autofocus in the world.
Posted by Bert Callens on July 16, 2010 9 comments
This campaigns’ purpose was to sensitise children in India about the perils of Global Warming. To do so, special ice creams were created in association with Rollicks where lifeless polar creatures etched on the stick got revealed as the ice cream melted. It also revealed a message ‘When polar ice melts, they die. Stop global warming.’
A really nice guerilla campaign in Sao Paulo for a non-profit organisation called Agente Cidadão. The purpose is to collect as many clothes as possible for the homeless during the winter period.
The copy says: “Too many clothes make you cold. (Their blanket is also made with paper.)
Winter clothing drive. You donate. We carry. Somebody receives. Agente Cidadão.”
Click here to see the making of this campaign.