Creative Criminals

Moms always were the only protagonists of pregnancy. Until now. Huggies developed a very special gift to compensate all dads who are expecting a baby. Something special for fathers, that always experienced pregnancy as something remote and distant.

Tegucigalpa’s parks were overgrown, making the city to look abandoned. For the launch of the new Gillette Fusion ProGlide the brand decided to go out and show the power of the new razor. How? Shaving the city with our special lawn mowers.

UPDATE: We now know that a new Pope has been chosen. At 7PM, local time in Rome, white smoke came out of the chimney, meaning that the conclave cardinals chose a new Pope. Religious people are delirious with joy. But what if the people would suddenly saw pink smoke come out of the chimney?

After years of celebrating real beauty and helping women find happiness in how they look, Dove decided to try something different. For the first time, they spoke directly to those responsible for manipulating our perception of beauty: art directors, graphic designers and photo retouchers. Doing this in a place only they could be reached, through Photoshop.

Ogilvy Brussels was looking for a new webdesigner with fresh ideas. They knew that unemployed webdesigners can’t afford the crazily expensive application suite they need to work and they may be tempted to download it through a not so legal way. They uploaded a file supposed to provide the essential application suite on many pirate sharing websites. When webdesigners downloaded the file, they discovered that the application suite was not in the package.

Shake it up is an Australian Parkinson’s disease charity who, like probably any other charity in the world, are in desperate need of money. To make people aware of this disease they literally shook up Sydney, by placing pieces of wood under tables to bring them out of balance. When people found the problem, they saw it was placed there by Shake it up. We’re not sure what the call to action was with this campaign, because it’s not explained in this campaign movie, but the possibilities are endless here.

A tribute to the words of Muhammad Ali by Poet Yasiin Bey (Mos Def) and Calligraffitist Niels Shoe Meulman.

Volkswagen Street Quest is a Facebook challenge to find and ‘Pin’ as many Volkswagens on South African roads as possible, using Google’s Street View application.

Well, this is an interesting approach to promote something as basic as a jar of mayonnaise. The cash receipt in the supermarket was never used in a way like they did in this campaign. It’s an extremely direct medium which can prove to be very efficient, if used in the right way. In this case they printed recipes on the receipt which could be made with the ingredients the customer bought. Can you go more direct than this?

This new Volkswagen commercial is a tad strange for a car brand. But the philosophy behind it is pretty good: “Some technology connects us, but the best technology brings us together”. They could have finished with a more powerful ending though.