Tag Archive | "Ogilvy"

WWF: Ice poster

Posted by Bert Callens on February 18, 2010 No comments yet

WWF, the international non-governmental organization made this rare poster for the Copenhagen Summit in December 2009. During that summit the world leaders met to discuss Climate Change. WWF launched an intitiative called Vote Earth! to mobilize people to vote and put pressure on the world leaders to make the right decisions. They’ve created a poster entirely made of ice that was placed in a central spot of Lisbon. The poster warned of the consequences of the ice-cap melting, making people feel the urgency of putting an end to environmental disasters.



Company: WWF
Agency: Ogilvy, Lisbon
Country: Portugal Portugal

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Rating: 4.5/5 (6 votes cast)
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GoodNites: wet dreams

Posted by Sander Janssen on January 29, 2010 No comments yet

This is a perfect way to illustrate the problem of bedwatering. The illustrations are really dreamy and create an atmosphere of happiness.


Company: GoodNites
Agency: Diamond Ogilvy, Seoul
Country: Korea Korea

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Rating: 3.6/5 (5 votes cast)
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Dove: Anti-Frizz Cream

Posted by Rindert Dalstra on January 27, 2010 No comments yet

Marge Simpson, famous for blue skyscraper hair, let her locks down for a change in 2005. Marge is joined by Wilma Flintstone, Jane Jetson and geeky Scooby Doo-star Velma Dinkley, in a campaign that promotes Dove Styling’s natural-feel properties.


Company: Dove
Agency: Ogilvy & Mather
Country: USA USA

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Rating: 4.0/5 (7 votes cast)
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Ford: do not forget

Posted by Sander Janssen on January 14, 2010 No comments yet

At first this ad doesn’t really makes sense. Why would they explain the different kinds of knots made with iPod date cables and earplugs? But then you see the punch line: ‘Do not forget: Bleutooth comes with every new Ford model’. So your cables will never get knotted again. A pretty good way to communicate this message!



Company: Ford
Agency: Ogilvy Brand Center, Düsseldorf
Country: Germany Germany

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Rating: 4.7/5 (11 votes cast)
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American Express: Don’t Take Chances

Posted by Rindert Dalstra on January 12, 2010 No comments yet

American Express is highlighting the benefits of their Charge Card with “Don’t Take Chances. Take Charge”. The advertising campaign uses images of everyday objects with happy or sad faces. The campaign is designed to illustrate how the Amex charge card can help customers protect themselves and their purchases.

Besides a television commercial used it in print advertising in national newspapers and an interactive online social media part at takecharge.com



Company: American Express
Agency: Ogilvy & Mather, New York
Country: USA USA

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Rating: 4.0/5 (8 votes cast)
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Fevicol: Moustache

Posted by Sander Janssen on November 27, 2009 No comments yet

Fevicol is the most famous brand for adhessives in India, it’s owned by the big multinational Pidilite. Their slogan is: “The Ultimate adhesive since 1959″.

In this spot they glue a moustache to a little girl’s face, the only problem is the glue is too good. So she has to walk around with this moustache all her life. I always liked this Bollywood style of movies. A nice touch to this spot is the reincarnation in the end.



Company: Fevicol
Agency: Ogilvy and Mather
Country: India India

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Rating: 3.8/5 (5 votes cast)
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Ludwig Drums: terrorizing neighbours

Posted by Sander Janssen on November 26, 2009 No comments yet

Ludwig drums is an american percussion instrument manufacturer, the company exists for more than 100 years. This explains the slogan in this print ad: Terrorizing neighbours since 1909.
This is an example of excellent execution, but I don’t like the copywriting this much. It’s also a shame they didn’t make more ads in this line, aren’t the possibilities endless?


Company: Ludwig Drums
Agency: Tillmanns, Ogilvy & Mather, Düsseldorf
Country: Germany Germany

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Rating: 3.3/5 (8 votes cast)
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DHL: Berlin Wall

Posted by Bert Callens on November 11, 2009 No comments yet

On November the 9th, the Germans celebrated the 20th anniversary of the end of the famous concrete barrier also known as the Berlin wall. The German Democratic Republic (GDR) built this wall in the 1960’s that completely enclosed the city of West Berlin, separating it from East Germany including East Berlin.

After a quarter of a century, during a revolutionary wave sweeping across the Eastern Bloc, the East German government announced on November 9, 1989, after several weeks of civil unrest, that all GDR citizens could visit West Germany and West Berlin. Crowds of East Germans climbed onto and crossed the wall, joined by West Germans on the other side in a celebratory atmosphere.



This is a print ad where DHL takes us back to those years. A man in an East German apartment unpacks a hammer, while the Berlin Wall appears through the window.
The slogan is: “Before you even think you need it.”



Company: DHL
Agency: Ogilvy Budapest
Via: The Inspiration Room
Country: Hungary Hungary

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Fernet Branca: Sexy Lingerie

Posted by Rindert Dalstra on November 6, 2009 1 comment

Fernet Branca is a bitter Italian herbal apertif or digestif. The text that goes along with this advertisement is:

“This could have been an ad for sexy lingerie. But we bought the ad-space first. Life is bitter”



Company: Fernet Branca
Agency: Ogilvy & Mather, Copenhagen
Country: Denmark Denmark

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Rating: 4.0/5 (4 votes cast)
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Maglite: very strong light

Posted by Bert Callens on October 31, 2009 No comments yet

Maglite is a brand of flashlight manufactured by Mag Instrument, Inc.
But a Maglite is not an ordinary flashlight. Every adventurer has to have one of these, because they are as strong as the headlights of a car, or even stronger…


Company: Maglite
Agency: Ogilvy & Matter
Country: China China

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Rating: 3.3/5 (4 votes cast)
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