WWF, the international non-governmental organization made this rare poster for the Copenhagen Summit in December 2009. During that summit the world leaders met to discuss Climate Change. WWF launched an intitiative called Vote Earth! to mobilize people to vote and put pressure on the world leaders to make the right decisions. They’ve created a poster entirely made of ice that was placed in a central spot of Lisbon. The poster warned of the consequences of the ice-cap melting, making people feel the urgency of putting an end to environmental disasters.
Posted by Rindert Dalstra on January 27, 2010 No comments yet
Marge Simpson, famous for blue skyscraper hair, let her locks down for a change in 2005. Marge is joined by Wilma Flintstone, Jane Jetson and geeky Scooby Doo-star Velma Dinkley, in a campaign that promotes Dove Styling’s natural-feel properties.
Posted by Sander Janssen on January 14, 2010 No comments yet
At first this ad doesn’t really makes sense. Why would they explain the different kinds of knots made with iPod date cables and earplugs? But then you see the punch line: ‘Do not forget: Bleutooth comes with every new Ford model’. So your cables will never get knotted again. A pretty good way to communicate this message!
Posted by Rindert Dalstra on January 12, 2010 No comments yet
American Express is highlighting the benefits of their Charge Card with “Don’t Take Chances. Take Charge”. The advertising campaign uses images of everyday objects with happy or sad faces. The campaign is designed to illustrate how the Amex charge card can help customers protect themselves and their purchases.
Besides a television commercial used it in print advertising in national newspapers and an interactive online social media part at takecharge.com
Posted by Sander Janssen on November 27, 2009 No comments yet
Fevicol is the most famous brand for adhessives in India, it’s owned by the big multinational Pidilite. Their slogan is: “The Ultimate adhesive since 1959″.
In this spot they glue a moustache to a little girl’s face, the only problem is the glue is too good. So she has to walk around with this moustache all her life. I always liked this Bollywood style of movies. A nice touch to this spot is the reincarnation in the end.
Posted by Sander Janssen on November 26, 2009 No comments yet
Ludwig drums is an american percussion instrument manufacturer, the company exists for more than 100 years. This explains the slogan in this print ad: Terrorizing neighbours since 1909.
This is an example of excellent execution, but I don’t like the copywriting this much. It’s also a shame they didn’t make more ads in this line, aren’t the possibilities endless?
On November the 9th, the Germans celebrated the 20th anniversary of the end of the famous concrete barrier also known as the Berlin wall. The German Democratic Republic (GDR) built this wall in the 1960’s that completely enclosed the city of West Berlin, separating it from East Germany including East Berlin.
After a quarter of a century, during a revolutionary wave sweeping across the Eastern Bloc, the East German government announced on November 9, 1989, after several weeks of civil unrest, that all GDR citizens could visit West Germany and West Berlin. Crowds of East Germans climbed onto and crossed the wall, joined by West Germans on the other side in a celebratory atmosphere.
This is a print ad where DHL takes us back to those years. A man in an East German apartment unpacks a hammer, while the Berlin Wall appears through the window.
The slogan is: “Before you even think you need it.”
Maglite is a brand of flashlight manufactured by Mag Instrument, Inc.
But a Maglite is not an ordinary flashlight. Every adventurer has to have one of these, because they are as strong as the headlights of a car, or even stronger…
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