This ad was specially made for the wedding between prince William and Kate Middleton. The new Post-it notes Super Sticky are holding stronger and longer. With this play on current events 3M is wishing Will and Kate to stick together forever.
Ogilvy Argentina developed an innovative action for Budweiser associated to the growth of a new and very singular sport: “Poolball”, an idea that links two great passions of men, nightlife and soccer.
A giant pool table over 7×3 meters long, with 15 redesigned soccer balls. “Poolball” was presented in an exclusive event where over 600 people enjoyed and had fun with this new sport. On top of this, Fox Sports and ESPN broadcasted live.
They once were young, now all of them are over 80 years old and one of them recently passed away. This is the story of 6 men, who once drove all across Taiwan. Based on a true story.
The Canadian Colorectal Cancer Association launched this campaign on the side of busses to make people aware of the fact that you should get checked for colorectal cancer. Website that goes along is: getyourbuttseen.ca.
TED.com (Technology Entertainment and Design) is a global set of conferences formed to disseminate “ideas worth spreading.”. During TED2011, their yearly festival, TED has named the 10 winners in its inaugural “Ads Worth Spreading” contest. Creative Criminals has listed the winners of of this category, check them all, after the jump.
TED curator Chris Anderson says of the ads: “We’re seeking to reverse the trend of ads being aggressively forced on users. As well as avoiding the annoyance of interruption, this positioning means they can run longer than the TV-standard 30-seconds. And that’s the key. In 2-3 minutes, there’s more time to tell a story, share an idea, make an authentic human connection.”
1. Hornbach: The Infinite House (Radical Media)
Golf Digest wanted to remind golf enthusiasts that they can improve their game with the magazine. So how teasing the crowd best? With this funny guerilla campaign..
To promote the Europcar minibus special cinema visitors experienced something they have never seen before, themselves on the big screen. A hidden camera films the audience and shows the crowds faces in a gigantic rear view mirror. On the back of each cinema ticket there is a 10% discount voucher for the minibus special.
Indian Railways presents their first television commercial, it’s debuting during the Commonwealth Games opening ceremony. The video shows a human train of men running through the streets of Kolkata. The concept itself isn’t that special, but there are some amazing shots in this movie. And off course the little Bollywood touch to it makes it even better.
The new print campaign for IBM is really nice! What they’ve done, they used the statistics from projects done by IBM in the past and they used the results to turn them into illustrations. Every illustration is a unique piece of art with it’s own tagline behind it.
Click continue to see the entire series, it’s worth it!