Creative Criminals

This campaigns’ purpose was to sensitise children in India about the perils of Global Warming. To do so, special ice creams were created in association with Rollicks where lifeless polar creatures etched on the stick got revealed as the ice cream melted. It also revealed a message ‘When polar ice melts, they die. Stop global warming.’

A really nice guerilla campaign in Sao Paulo for a non-profit organisation called Agente Cidadão. The purpose is to collect as many clothes as possible for the homeless during the winter period.
The copy says: “Too many clothes make you cold. (Their blanket is also made with paper.)
Winter clothing drive. You donate. We carry. Somebody receives. Agente Cidadão.”
Click here to see the making of this campaign.

The North Face in China gave people a taste of how great it is to have explored new places and claim credit for being the first. The outdoor specialist adopted this iconic action of planting flags, the only thing need was a mobile phone to plant virtual red flags. The race was on to see who would be the one to conquer China.

These are some of the most famous album covers ever made. Probably everyone will recognize these pieces of art from The Beatles, Led Zeppelin, Nirvana, The Who and Pink Floyd. But these images are not clear at all, this was due to copying according to Rolling Stone Magazine. The slogan says the following: ‘Copy on, and one day all these legendary albums will disappear. And the great bands. And all the gifted young musicians. How are they supposed to make a living when everyone downloads their work for free?’.

We’re not too sure whether this idea is done before, but Memac Ogilvy has made a pretty impressive work.
It features a woman, talking by using all the taglines of big companies and saying them after another. The needest thing is that what she says, makes sense. The speech is made out of 30 advertising slogans – seducing young creative people to join advertising.

Cosmote is a Greek telecom provider, with this entertaining spot they want to communicate their slogan,really literally.
‘Best things happen when you are open to the world.’

Billboards can be real eye catchers if they are executed in the right way. This advertisement made for Formula toothpaste in Indonesia is one of those. A man tears the corner of the board with his teeth, showing the following tagline: Build Strong Teeth.

Hot Wheels is a manufacturer of tiny toy cars. In Mexico they made real cars look really tiny by placing an enormous face of a child on bridge for pedestrians. The child is looking at the cars like they are toys.

A couple of days we posted the non-profit campaign of the Brazilian government, warning people about the dangers that are passed along by your hands, bacterias. We don’t know who was first, but the same idea has been used for Kimberley-Clark, a hygiene-manufacterer promoting its hand-wash soap.

“One in every four soap refills is contaminated with potentially harmful bacteria.
If it’s Kimberly-Clark Professional, hygiene is guaranteed.”

Burger King’s best selling product is the Whopper. No doubt.
Almost everyone on the globe has eaten one of their giant burgers. Double it, triple it, bacon-ize it, you can compose your burger as you want.
Now they’ve even personalized their burgers more as you can imagine..