Creative Criminals

A couple of days we posted the non-profit campaign of the Brazilian government, warning people about the dangers that are passed along by your hands, bacterias. We don’t know who was first, but the same idea has been used for Kimberley-Clark, a hygiene-manufacterer promoting its hand-wash soap.

“One in every four soap refills is contaminated with potentially harmful bacteria.
If it’s Kimberly-Clark Professional, hygiene is guaranteed.”

Burger King’s best selling product is the Whopper. No doubt.
Almost everyone on the globe has eaten one of their giant burgers. Double it, triple it, bacon-ize it, you can compose your burger as you want.
Now they’ve even personalized their burgers more as you can imagine..

WWF, the international non-governmental organization made this rare poster for the Copenhagen Summit in December 2009. During that summit the world leaders met to discuss Climate Change. WWF launched an intitiative called Vote Earth! to mobilize people to vote and put pressure on the world leaders to make the right decisions. They’ve created a poster entirely made of ice that was placed in a central spot of Lisbon. The poster warned of the consequences of the ice-cap melting, making people feel the urgency of putting an end to environmental disasters.

This is a perfect way to illustrate the problem of bedwatering. The illustrations are really dreamy and create an atmosphere of happiness.

Marge Simpson, famous for blue skyscraper hair, let her locks down for a change in 2005. Marge is joined by Wilma Flintstone, Jane Jetson and geeky Scooby Doo-star Velma Dinkley, in a campaign that promotes Dove Styling’s natural-feel properties.

At first this ad doesn’t really makes sense. Why would they explain the different kinds of knots made with iPod date cables and earplugs? But then you see the punch line: ‘Do not forget: Bleutooth comes with every new Ford model’. So your cables will never get knotted again. A pretty good way to communicate this message!

American Express is highlighting the benefits of their Charge Card with “Don’t Take Chances. Take Charge”. The advertising campaign uses images of everyday objects with happy or sad faces. The campaign is designed to illustrate how the Amex charge card can help customers protect themselves and their purchases.

Besides a television commercial used it in print advertising in national newspapers and an interactive online social media part at takecharge.com

Fevicol is the most famous brand for adhessives in India, it’s owned by the big multinational Pidilite. Their slogan is: “The Ultimate adhesive since 1959″.

In this spot they glue a moustache to a little girl’s face, the only problem is the glue is too good. So she has to walk around with this moustache all her life. I always liked this Bollywood style of movies. A nice touch to this spot is the reincarnation in the end.

Ludwig drums is an american percussion instrument manufacturer, the company exists for more than 100 years. This explains the slogan in this print ad: Terrorizing neighbours since 1909.
This is an example of excellent execution, but I don’t like the copywriting this much. It’s also a shame they didn’t make more ads in this line, aren’t the possibilities endless?

On November the 9th, the Germans celebrated the 20th anniversary of the end of the famous concrete barrier also known as the Berlin wall. The German Democratic Republic (GDR) built this wall in the 1960’s that completely enclosed the city of West Berlin, separating it from East Germany including East Berlin.

After a quarter of a century, during a revolutionary wave sweeping across the Eastern Bloc, the East German government announced on November 9, 1989, after several weeks of civil unrest, that all GDR citizens could visit West Germany and West Berlin. Crowds of East Germans climbed onto and crossed the wall, joined by West Germans on the other side in a celebratory atmosphere.



This is a print ad where DHL takes us back to those years. A man in an East German apartment unpacks a hammer, while the Berlin Wall appears through the window.
The slogan is: “Before you even think you need it.”