Lego: Festival of Play
Posted by Rindert Dalstra - Category: TV & Cinema Film- Company: Lego
- Agency: One Green Bean & Host, Surry Hills
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Country:
Australia
2012 marks the 50th anniversary of the Lego brick in Australia. To commemorate the milestone, Lego Australia has today launched the Festival of Play, a nine-month integrated campaign, encouraging kids and adult fans alike to celebrate through play.