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bpost: Live webshop

Posted by Rindert Dalstra - Category: Online

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The Belgian postal service bpost wanted to prove that they are the best choice for the delivery of online purchases. Therefore they built a live webshop, which was temporarily set up in the centre of Brussels. It sold a wide range of popular products. Through live streaming visitors could follow the whole sales process up to the departure of their package. The unique thing about this shop was that the prices of all products dropped live every second. So you had to be fast to catch an item before someone else did. And once sold, bpost had to be fast to ship it overnight, so the customer would receive it the next day.


Renault: Car carried by likes

Posted by Bert Callens - Category: Online

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A social interactive live stream on Facebook connects the online and offline world in the newest social media campaign of Renault. Online likes measured the passion for the new Renault Clio. Offline, a heaver construction with the car on one side and a Facebook box on the other, showed the weight of this passion. Will there be enough passion to carry the car?


SEO Dudes: Before-After

Posted by Bert Callens - Category: Online, Print

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SEO Dudes is a small agency doing Search Engine Optimisation, the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. With they simple visual they get to show that every link that appears in Google, will be clicked once they worked on it.
Simply ingenious!


Google: Wallace & Gromit

Posted by Bert Callens - Category: Online

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This the season for get-togethers. But, for families that are spread out over cities or even countries, it can be a challenge to get everyone together during the holidays. You can create a Google+ hangout for your family to open presents together. This year, they’ve added added a little holiday cheer to Hangouts invites with a personalized Wallace and Gromit.


You are blind: Streets

Posted by Bert Callens - Category: Online
  • Company: You are Blind
  • Agency: Hungry Boys, Sint-Petersburg
  • Country: Russia Russia

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Agency Hungry Boys, together with partners VGNC and Ailove launched a project called BLIND. Mission of project is to change the way of treatment to blind children around us and help to these children not just to live, but to live and be happy for those children for whom medicine help is not available now, to make their life in the aggressive environment of the modern city more convenient.


Intouch: Car vs Piano

Posted by Bert Callens - Category: Ambient
  • Company: Intouch
  • Agency: BBDO
  • Country: Russia Russia

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Intouch is an insurance company based in Russia. They wanted to show how unpredictable car accidents are, and that it’s better to have a good insurance. To do so, they launched “car versus piano” a concept where people had to guess, when a piano, that was hanged with ropes above a car, would fall. Absurd, we know, but check out the execution..


Domino’s: Pizza Vehicle

Posted by Bert Callens - Category: Online

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At Domino’s they believe they’ve worked hard to make their pizzas better than ever. Now they want to create a better way to deliver them. Together with Local Motors, and their talented online community of car designers, they will make the ultimate pizza delivery vehicle.


Axa: A dollar per like

Posted by Bert Callens - Category: Online

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The Balgian bank AXA, launched a credit card for young travellers which cannot exceed their limit. To make them believe that this card worked in abroad they sent out Cedric, a guy that needed to travel from Belgium to Hawai, without any money. Whenever he got a like on his facebook page, a dollar was deposited on his account.


Toyota: Tweet for a Sweet

Posted by Bert Callens - Category: Mobile
  • Company: Toyota
  • Agency: DraftFCB
  • Country: South Africa South Africa

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Nice campaign from Toyota in South Africa. When people passed by a store that was normally empty, a whole installation was set up where the passerby’s could tweet, for a sweet. A whole chain reaction starts and in the end, they got a little present.


Jung Von Matt: Lorem Ipsum

Posted by Bert Callens - Category: Online

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Probably you all know this, but Lorem Ipsum is a placeholder text commonly used to demonstrate the graphics elements of a document or visual presentation. When Jung Von Matt was searching for a new art director, they tried it via the Lorem Ipsum Generator. Whenever they copied the text, an ad appeared for the job.