Creative Criminals

Scrabble launched a new game called scrabble trickster and to promote it they came up with this nifty Twitter campaign.

Just before the holiday season parking spaces are hard to find in the city. To promote the active park assist of Mercedes they created Tweet Fleet.

A fleet of new Mercedes-Benz cars travelling around Stuttgart, Germany, automatically tweeting empty car spaces with geo-tagging to make certain that anyone following can not only find out where the empty spaces are but also get directions to the empty space.

For those who have 7 minutes, check out this Youtube video made to promote the Peugeot 208. Not a new idea, but we must admit that the story is quite cool and funny. You have to help out this (naked) guy out of awkward situations.

Homecenter is big chain in Latin America that sells furniture, cutlery and many other stuff for houses. In March a new store will open and one of their employers found a way to promote it. Juan Miguel Cure decided one day to give everything from his house away.

World Design Capital 2012 Helsinki wanted to make those not naturally interested in design aware that design is anything that makes things work better, that design is all around us every day, that design affects us all and that you can have an effect on it by sharing ideas on how to make things work better with the World Design Capital mobile application.

At the core of the marketing communication is a movable café with design (tables, chairs, music and spoken service) anybody can remotely control on the web in real-time. All of the different elements of the campaign (PR, tv, print, outdoor and banners) directed people to the café while also communicating the chosen messages.

To promote the Cartagena music festival in Colombia, Young & Rubicam literally created the sound of the America’s.

The Red Hot Chili Peppers took their latest music video to the next level by making it interactive . The video incorporates a click-and-drag feature that allows viewers to explore different scenes in a panoramic manner. Click the “Show Hints” option to reveal even more interactive layers.

Ford has partnered with the photo sharing app Instagram to launch a new photography competition called Fiestagram. The contest challenges Instagram photo-taking enthusiasts across Europe to upload photos in a several categories inspired by the technologies and features of the new Ford.

Adverting agency TBWA\Agency.com created the social media campaign “Fan the Flame” to promote the recently launched MINI Facebook page in Belgium and Luxemburg.

A MINI Countryman was placed on a slope of 15% hanging only on a thick rope. Under the rope a bunsen burner was placed. Once you have liked the Facebook page you can watch the live construction, which was build on the parking lot of the Brussels Motorshow and remote ignite the flame from the campaign website. If your flame is the one that burns the rope, you win the MINI countryman.

Sometimes getting there can be half the fun. Use Google Maps to explore your world and get to your destination on time.