Creative Criminals

For the edition of August, Playboy Argentina made an interactive online tool. By simply singing in your PC’s microphone, an image gradually appeared. On the image Mariana Diarco posed as a groupie.

Advertising agency Numéro10 created this impressive buzz campaign made for Crans-Montana ski resort in Switzerland. In order to make the resort more appealing in this difficult economic situation they launched a fake gold fever which got a lot of attention all over the world.

A great new Google Creative Lab web spot for Google Analytics. The ad explains in a very humorous way with a real life grocery store experience how shopping online is meant to be easy, find out where your customers are “checking out” with Google Analytics.

Volkswagen tried something different when they launched the new Volkswagen Beetle. The Beetle was brought to life in a series of augmented reality billboards around Toronto, Canada.

In the Middle-East, it is sometimes hard for brands such as Durex to promote their products due to strict advertising rules. Therefore they’ve recently developped Digital Love, a website offering a unique sensation with any partner you want… Not!
Still funny though, go and check it out, by clicking on the image.

To promote the Opel Movano Van range, advertising agency McCann Lowe created a banner that is both useful and innovative. Working just like websites such as YouSendit or WeTransfer, the banner allows to upload up to 2 GigaBytes of file in the rear of the van and send it to someone across the web who will then reveive an email to download the file and learn about the Opel Movano.

This week the competition “Sweden’s safest hands” kicked off. A competition where we challenge people in Sweden to carry parcels as safe as the Swedish Post, by using their iPhones. If you “deliver” the digital parcel intact, before everyone else, you win the content. The content is delivered to the winner the very next day. Every day at 6 AM, 12 PM and 6 PM a new parcel is released in the app. 42 parcels in total. The competitors have 24 hours to deliver the parcel.

Download app here: http://bit.ly/qZL9ba

Google Gives lets users attach a charitable donation to any email needing a response. When the recipient responds to the email, the donation is made.
Once again a genius campaign by Miami Ad School (Brooklyn)

KLM now responds to your questions within the hour via their Twitter account. To promote the 24/7 service, they replaced their usual typed responses by a living alphabet.

For 1 day, The KLM Reply saw 140 KLM employees give unique replies to friends’ and followers’ tweets and posts, by assembling the answer live before their eyes. All within the hour.

During one week, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by could watch as clothes are hung on a washing line, only to be soiled. People could log on to Ariel’s Facebook page and try to soil clothes which were hung up.