Creative Criminals

Ikea has launched a personalised 3D showroom facility on YouTube using information drawn from the Facebook profiles of viewers. Visitors to youtube.com/IKEAUK are shown an IKEA bedroom designed to perfectly suit them based on their own Facebook information and living situation. IKEA has even gone to the trouble of hanging photos of customers’ loved ones on the walls to ensure they really do experience their perfect bedroom environment. Other features in the 3D showroom include the ability to see detailed product information and to click through to Ikea.co.uk to purchase any home furnishings featured within the bedroom.

New balance wants to promote their brand new store in New York City. Therefore they have created “Urban Dash”, an iPhone app that challenges you to find hundreds of virtual batons throughout New York. Each day around 20 batons are released and if you make it to the store with one of them you will win a free pair of New Balance 574 shoes. The one with the most batons will win a 14k gold Baton.

There has been a lot of buzz around the following videos. But we know now, the videos have been made for STA Travel. It is one of the two largest travel organizations for students and young people.

“3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage.”And apparently all done without the help of a big crew or agency, thrifty production just like STA Travel’s offers.

Watch the other two videos after the break.

The iPad version of DATUM magazine features an advertisement for a fictitious furrier. You can see a young lady wearing a fur coat. The iPad user, who wants to continue browsing, will now try to remove the advertisement by making that familiar finger-wipe movement, which, however, does not work. Instead, every finger-wipe movement will leave behind blood stains on the fur. The more the user tries, the more blood will appear. This interactive iPad ad was created for VGT (Association Combating Animal Factories).

Aides is a non-profit organization fighting against Aids. They’re known for their risky campaigns, this one is a good example of it!
(Probably) not safe for work!

Volkswagen are promoting the big come back of their Golf Cabriolet with an augmented reality app. The French agency behind this concept is Paris based Agency.V. who have created a world first with this AR car showroom app for the iPad2, iPhone and Android.

Download the app here for iPhone and Android.

This prince isn’t ready to be serious with Rapunzel, she should probably be looking for someone more serious on the dating site JDate. The copy ties the entire picture together like it should.

The Cape Times newspaper supplement, the Drive Times, is one of the more reliable places to look if you’re interested in buying a vehicle. In order to demonstrate this, the newspaper went about dramatising just the opposite by creating three rather interesting characters who are attempting to sell their vehicles. When interested people called their number, they hear the following hilarious conversation..

Volkswagen and Ogilvy Beijing recently suprised with a very creative campaign. They placed inserts into one of China’s most popular car magazines that were shaped like a steering wheel. They then invited readers to take part in the Scirocco Cup Augmented Reality Challenge. After heading over to sciroccocupchina.com, players could hold up the insert to their webcam and take control of a Scirocco race car, dictating left to right movement on screen by turning the wheel shaped maker.

Ever seen a man go so far for his business. This man is an owner of an electronics store in STockholm. To fight its big competitors he decided to do something crazy and win him some free press. He swallowed a custom-made wireless soundsystem and then broadcasted the music. People could even request a song over the internet.
Crazy stunt, but it worked..