Creative Criminals

Here’s a funny campaign from Hotels.com; a video site where you customize the experience of going on a hotel-trip with some friends. You select portraits of your friends and can then see them partying with Dennis Rodman in Paris, shoot a music video with Vanilla Ice in Las Vegas and hang out with gangsters in New York.. Be sure to check it out!

Here is a good campaign for Nike Running out of Amsterdam, leveraging the Nike+ mobile app in combination with a very cool Facebook app, designed to get teenagers back into running.

After identifying that youngsters think running is dull, Nike set out to make it a little more fun and socially rewarding. So they created a campaign called Nike Take Mokum, a social challenge that lets runners draw creative running routes over satellite maps through a Facebook app, before sending out challenges to friends to help complete them in the real world, through the Nike+ running app.

In the latest video of Greenpeace we get to see an exclusive interview with Ken about Barbie in which he is confronted with Barbie’s scandalous deforestation habit. Mattel, producer of toys such as Fisher-Price and Hot Wheels, wraps all the Barbie-dolls in rainforest destruction and pushing endangered Sumatran tigers to the brink of extinction. Next to the amusing video, Greenpeace placed a giant billboard on the buildings of Mattel on which Ken declares he’s done with Barbie. Very amusing!

Women are always looking for inspiration for their wardrobe and most of the time they find this inspiration by looking at other women. This inspired women’s magazine Flair to develop the Flair Fashiontag. The Flair Fashiontag is a Facebook application: instead of tagging people, you can tag people’s clothes or accessories and ask them where they got them. All fashiontags are displayed in a Facebook gallery, the best are published in the weekly magazine Flair.

Want to check your Facebook or play games when sitting at work? Well, you don’t have to worry anymore that your boss suddenly sneaks up and watch what you’re doing. To promote the new Volkswagen with its ’side assist’-feature, Volkswagen created an application that would pop-up a business presentation when somebody shows up behind you..

Cerveza Norte, the Argentina beer brand has won a Gold at the Clio Awards for Integrated advertising campaign, “La Mejor Excusa Del Mundo” (The Best Excuse In the World). Men from the North of Argentina needed a good excuse to go to the bar to drink beer with their friends. They needed the best excuse ever. For each Norte beer a man drank at the bar, the brand allotted one minute of good deeds. A Norte team was in charge of the work. They put counters in the street with the accrued minutes, and the good deeds could be followed on the Internet.

“Fbooks” is a new project for Leya, a Portuguese book publisher. With it, people are able to read books at their Facebook walls. “Fbooks” is innovative and interactive. According to the agency, it’s a solution for a world that loses interest in reading.

Turkcell was looking to promote their new smartphones bundled with mobile internet. The campaign featured the smartphone, which was packed in gift boxes and covered with post-its. Players had to tweet what was written on the post-its to unwrap the boxes.

We’ve seen it before; interactive youtube-movies where the viewer could make choices himself of how the storyline would end. Examples are, Tippex, Sexual Health and Hell Pizza. But this mini-site from Range Rover is far better. With 9 different storylines and 32 ending scenes, the jeep-brand went a step further! Click here to try it out

A part of the Dutch tradition are Delft blue tiles and KLM created a nice Facebook app with it. Users can decorate their profile picture and add an inspirational saying. Futhermore they can share it with friends by using the KLM ‘Tile Yourself’ Facebook App. Part of the campaign is the chance to see your Delft blue portrait tile displayed on a real KLM plane, which will be flown around the world.