Creative Criminals

Elba is a new online accounting service. Local businesses usually can’t afford a personal accountant, therefore this service was created. To create awareness 250 fake resumes were posted online, when companies called these applicants they didn’t get what they expected.

This latest campaign of Nissan is pretty impressive. The goal was to show the strengths of the brand when going offroad. To do so, TBWA created an online campaign where the internaut could create its own trail. By simple drawing some hills, you could upload the trail on internet by holding it in front of the webcam..

Lowe Brindfors has created a lovely full-flash experience for the new Magnum ice-cream. The idea is based around the fact that the internet is a treasure full of pleasures. In this online game, you are controlling a woman who’s running around through various websites. The idea and visualisation are impressive as she not only runs around, but also drives, flies and jumps!
Click on the image to play the game!

Two iPad ads will be available on the tablet-edition of “Die Welt” one of the leading German daily newspapers. The ads use the gesture technology of the iPad, they make it clear that daily human rights violations can’t be simply wiped away.

Swedish Post used “Sound of Green” interactive advertising campaign to raise awareness of their range of pre-franked parcels. The campaign was designed to tell people that it is possible to send almost anything over night with the green parcels. Eighty specific sounds were recorded by shaking eighty different parcelled objects. Visitors to the Sound of Green site, ljudetavvadsomhelst.se, were invited to guess what was inside each of the boxes judging from their sounds. The first to guess each box would have it sent to them overnight. Chances of winning were increased by improving the quality of sound, using a slider on the site, or asking a friend on Facebook.

To promote the limited edition of the Absolute bottle Glimmer in 2010 an amazing idea was created with typography and light in Brazil. The whole concept will be explained in the following video.

To promote Gran Turismo 5 Sony Playstation created a banner with Google Street View. The banner provided users to drive along one of the three game tracks, where the player was surrounded by the high quality photos of Google Street View. By using the mouse or arrow keys the visitor could ‘drive’ around in the streets with panoramic view.

Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world prize locations.

Red Bull presents a collaborative collection of places on Google Street View where street art is present. Anyone who come across street art on their way can tag it on the website and help build the biggest art collection in the world. You must check-out the website and the cool places that are tagged.
Click on the image to go to the website.

The new Chrome Notebook gives the opportunity to safely store documents, settings and pictures online. So even if you lose your computer, you can just log in to a new device. On the interactive website of Google Demolition you get to propose some crazy ways to destroy a laptop.. In the following movies you can see the example of Ninja and firecracker, but there are many other ways to demolish this notebook, try ‘Scandinavian’, ‘Burn’ or ‘Canadian Lumberjack’..