Creative Criminals

Last week we found some older advertising campaigns and they were highly appreciated. So our search went on and we came across this campaign. Click ‘read more’ to see other variations that were made later on.

Total Immersion created a creative application for the iPhone 4 using augmented reality. The app uses the iPhone 4’s front facing camera to deliver a facial tracking system allowing users to “virtually” try on glasses through their iPhone 4. You can buy it directly online or find the nearest shop that sells that particular model. It is also socially integrated so your friends can approve it in real time before you buy it.

For those of you who have an iPhone 4 and speak French, you can download the app here for free.

A fantastic spot for Brilleland! When you use the correct glasses you can see the world (or your own room) completely different.

A few years ago Axe (Lynx in the UK) made a commercial with a lot of women in bikini hunting down a guy who’s spraying himself with Axe deodorant. Specsavers, the biggest optical retailer in the UK, made this amusing parody.

This ‘Eyeballs’ commercial made for Vision Express features a synchronized choreographed display of 225 people with eyeballs for heads.

It shows the eyeballs carrying out a variety of moves in perfect synchronization to celebrate the complexity of eyes.

For the spot they used a specially designed cueing system, to ensure the cast who were all 1,75 m (5ft 9) reacted accurately to the highly intricate timings required. After the animation was completed, each of the 225 grid positions were output to a circuit board which then sent individual signals to each performer.

There’s not much explanation needed for this campaign, everything is explained in the video. The problem with this video is you have to listen to an anoying voice that can’t stop talking about how good the idea is. But I have to admit, the concept is really good! If it had the effect they claimed it did, then this proves there is not much money needed for a good campaign.