This ‘Eyeballs’ commercial made for Vision Express features a synchronized choreographed display of 225 people with eyeballs for heads.

It shows the eyeballs carrying out a variety of moves in perfect synchronization to celebrate the complexity of eyes.

For the spot they used a specially designed cueing system, to ensure the cast who were all 1,75 m (5ft 9) reacted accurately to the highly intricate timings required. After the animation was completed, each of the 225 grid positions were output to a circuit board which then sent individual signals to each performer.



Company: Vision Express
Agency: MCBD, London
Country: United Kingdom

There’s not much explanation needed for this campaign, everything is explained in the video. The problem with this video is you have to listen to an anoying voice that can’t stop talking about how good the idea is. But I have to admit, the concept is really good! If it had the effect they claimed it did, then this proves there is not much money needed for a good campaign.



Company: Opticana eyewear
Agency: McCann Erickson
Country: Israel