This spot for Orange telecom is absolutely fabulous and the execution is just perfect.

Company: Orange
Agency: Publicis Conseil, Paris
Country: France

This is a really good visualization, it’s an example of how artwork should be in print ads. Everyone who drives a car regularly can recognize himself in this dangerous situation.

Company: Orange
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Country: Israel

Orange and the Denver-based Factory Labs made 2 nice short videos. It is not a story, nor a commercial for their services. It is just a tribute to the colour orange featuring an irresistible hairy man and some strange orange powder that makes everyone happy.

“The new site has to be experienced rather than explained.”
It is not the first time advertisers claims something like that. But in this case you might want to believe it.

Be sure to check out the 2 videos on Factory Labs



Company: Orange
Agency: Factory Labs
Country: USA

Remember Danny Glover aka Roger Murtaugh?
Together with Mel Gibson (Martin Riggs) they played the dynamic, funny duo in Lethal Weapon.
“I’m too old for this” was one of his most common one liners in the film.

Well, Orange tracked the man up and in this spot, they want to make a new movie with him: “Dial Harder”..
Are they referring to the other action-cop-movie Die hard? I don’t have a clue, but what I do know is that the very end of this spot (message) is pretty simple yet funny..



Company: Orange
Agency: Fallon
Country: USA

Some time ago I’ve posted an ad for telecomoperator Orange, the title of this ad was: ‘Words’. Publicis Conseil just released a new spot and again it’s really good.

Because I really like these 2 spots I started to digg some archives and found 2 other remarkable spots (you can see them after the jump). The first one has a good resemblance with this one. Why is Orange using the snow/summer theme twice? The second ad called ‘Rewind’ is better, it’s a real feel good spot, it won an award in Cannes in 2008.

Company: Orange
Agency: Publicis Conseil, Paris
Country: France

With its September campaign “Words”, Orange is introducing its new generic Internet campaign. The campaign is based on a simple idea: one single word can be used to cover a number of situations, from everyday scenarios to highly emotional, intense moments.
The way in which words can have several meanings in life has led them to reconsider what we mean by the term “Internet”. The “les mots” campaign uses the idea that with Orange “there is Internet and Internet”.

Company: Orange
Agency: Publicis Conseil, Paris
Country: France