Creative Criminals

This commercial is the first in a series of outdoor furniture for Ikea and the storyline is quite special.. Gnomes sabotage a couple who are trying to improve their garden. See how the couple combat the gnomes and make more of their garden.

Every bike rider knows that you should wear a helmet. Especially when riding through the city. Still lots of people leave their helmet at home – if they have one at all. The truth is, lots of people think it is pretty uncool to be seen wearing a helmet. But this piece of activation marketing Ogilvy created for Nutcase Bike Helmets changed that.

Wreck-It Ralph is a3D computer-animated family-action comedy film produced by the Walt Disney Animation Studios. To promote their movie in the United Kingdom, they’ve gone really far, they built a pixel-street, called the 8bit-Lane. Great work!

In Forza Horizon for Xbox 360, Supercars leave the track and take the race to the open road. To celebrate its launch, Xbox Canada used an Aston Martin Vantage and Mercedes SLS AMG to bring the excitement of the game to the streets of Toronto, in true Forza Horizon style.

In Russia the streets aren’t always that safe, people often have to fight to go where they want to go.
The local magazine It’s My City thought of a way to make people aware of this problem. They took over the media spaces on the street when the Russian Army was rehearsing their Victory Day Parade. The banners that were set up got a lot of media attention, and apparently the percentage of fights dropped by 75% afterwards..

One of the Grand Prix in Cannes Lions, the most known advertising awards in the world is for Coca-Cola. But not with a campaign as such you’d expect from Coke. No 3 minute long commercial or Vintage print ad, but simplicity itself. This outdoor ad has been made by Jonathan Mak Long, a 20-year old student just started working for Ogilvy Shangai. The posters shows two hands ’sharing’ a coke.

Just Add Color is the newest campaign of Converse for Chucks. It uses the iconic high cut design in stencil printed and painted on city cards, posters, and walls.



The highlight, however, is the graffiti art done by different, well, graffiti artists in Austria, Germany, and Switzerland using all sorts of non-traditional painting method such as paintball-like splotches were used.

To increase to amount of cash donations, oro Verde, the rainforest Foundation, did no recruit humans. They used the trees, that happily worked 24 hours a day to help save the rainforest.

McDonald’s France came up with this terrific idea in Paris. A 5 meter cube was placed in the middle of Paris. People could interact with the cube by taking pictures and uploading them into the program. The result was brought in a funny way where people saw their head onto someone else’s body.

During the night life-sized, self-luminous wild animal figures were put on the sides of roads – roads with frequent traffic but no lighting. This stunt allowed the target group to experience the benefits of the Audi Night Vision Assistant – without owning an Audi themselves.