Creative Criminals

An old building just outside Brussels will be transformed into a Nissan showroom next year. To make people aware of this, creatives Ivo Mertens and Jasper Declercq of advertising agency TBWA\Belgium came up with an impressive street art painting on the 400m2 wall of the building. Street artist Steve Locatelli used 489 spray cans in 2 week to complete the breathtaking piece of art.

Ogilvy Düsseldorf came up with this clever idea to let people make donations for African Angel, an organization helping out the poorer in Africa. They created a billboard where people could scratch of the upper layer. While scratching, the image changed..

Adverting agency TBWA\Agency.com created the social media campaign “Fan the Flame” to promote the recently launched MINI Facebook page in Belgium and Luxemburg.

A MINI Countryman was placed on a slope of 15% hanging only on a thick rope. Under the rope a bunsen burner was placed. Once you have liked the Facebook page you can watch the live construction, which was build on the parking lot of the Brussels Motorshow and remote ignite the flame from the campaign website. If your flame is the one that burns the rope, you win the MINI countryman.

Another creative outdoor advertisement made for Volkswagen. This time they placed the new Volkswagen up on the side of a house next to a ruler. The translation: “It’s great to be small.”

Many people want to give cash gifts directly to homeless people at Christmas, but worry that their money could fund a much wider drug or alcohol-related problem. We provided a much more effective way to give.

QR codes were printed on cardboard and placed alongside blankets, shopping bags and empty drinks bottles.

Linking directly to a JustGiving page, we enabled the public to donate directly to Simon on the Streets: a homeless charity that supports men and women who are sleeping rough on our streets.

To highlight the extreme quality of sponges, Scotch-Brite, a brand of 3M, used a window cleaning platform and turned it into a huge sponge. The effect could be seen by passers-by near a building of the legendary Santiago Bernabeu stadium in Madrid.

In its perpetual quest for purity, Absolut has called upon German artist Simon Schubert to create an extremely pure work of art. Thanks to his expert technique of folding pieces of paper, Simon Schubert designs images with different perspectives by mastering shadows and light. No ink, no paint, 100% cellulose paper. The masterpiece has been installed for a week in a bus shelter completely covered in white.

Watch the video after the break.

Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace the McDonald’s Fries. From now until Dec. 8, 2011, the sky will be lit up by “Fry Lights” on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away.

To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe”. To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.

Kellogg’s built world’s largest cuckoo clock and put it in the middle of Hollywood. And every hour for 24 hours, one man came out as a character from wherever it was morning at that moment. Each time, he entertained the crowd with a comedic performance and encouraged them to enjoy new Kellogg’s Crunchy Nut cereal because it’s morning somewhere.