Creative Criminals

The spot portrays how Tikkurila wood paints endure the passage of seasons. The poetic execution combines live-action, stop-motion and time-lapse techniques seamlessly. The inspirational outcome is brought to close with a pay-off “The Power Of Colours”.

A 46 foot long chalkboard and two live painters are part of this huge billboard. The painters began to reveal an elaborate equation, there was only a banner that teased, “Solutionism. The new optimism.” Throughout the execution people were invited to participate and guess portions of the equation through the website (giantchalkboard.com) and the twitter handle (@giantchalkboard). After five days, the answer was revealed to be 7 billion, which represents the soon-to-be world population.

How to promote the natural colours for the new Dulux paint series? This student thought of a great guerrilla campaign to promote it, it’s cheap and delivers the message perfectly.

Today we’ve been looking for some older, but really cool ideas in the world of advertising. First up is this print ad for Nerolac quick dry paint, lovely idea to illustrate how quick the paint is actually drying.

Levis is besides a well-known jeans brand also a brand of paint made by multinational Akzo Nobel. This creative ambient advertisement, where a light pole is used to show the product, reminds us of an ad made for McDonald’s.

Let’s Colour Project is a worldwide initiative to transform grey spaces with energetic colour. The project brought colour to Brazil, France, the UK and India, where local communities rolled up their sleeves and joined in painting schools, streets, homes and squares. It waq realized by Dulux, an internationally known brand of paint.

This video was directed by Adam Berg who captures the highlights of the journey in an amazing way.

The Sherwin-Williams Company is an American Fortune 500 company in the general building materials industry. This animated commercial is made for their painting line using only paint chips to tell that they have the very best colours.

This commercial was made for Medal Paint. At first I did not get their slogan “The right colour matters”. But look closer at the colour of the cat.

Coral is a known producer of paint. To promote it’s premium decoration line they handed out coloured light bulbs. With these light bulbs aimed at a wall, people can see how much change a different colour can bring. It’s a sipmle idea but I think it’s really good.

Comex manufactures paints and coatings. With these advertisements they want to show that they can make just about any color. Great idea to use comic figures. Click on the images to see the large versions.