Dawn newspaper: Wet
Posted by Sander Janssen - Category: Direct Marketing- Company: Dawn newspaper
- Agency: IAL Saatchi & Saatchi
-
Country:
Pakistan
To raise money for the people who continue to be affected by devastating floods in Pakistan the countries largest newspaper delivered these wet newspapers. They only delivered them to a select upper-income subscriber list. This DM tried people to donate to the cause set up by the newspaper itself.
