Most things that are black are associated with negative things such as the black sheep, black cat, black mail, blackmarket,… Luckily Panasonic highlight that blacker blacks mean brighter colours when it comes their new Neo Plasma TVs.



Company: Panasonic
Agency: The Campaign Palace
Country: Australia

These five print ads were made for Panasonic. It was a campaign for their new wireless DVD theater machine using animals to depict the extinction of wires. In the prints they made a panda bear, a turtle, a lion, a parrot and a whale out of wires. The copy that goes along: “Wires are under extinction. DVD Theater Panasonic. Now Wireless.”

Company: Panasonic
Agency: Fischer America, Sao Paulo
Country: Brazil

Trimming nose hair can be risky business with thousands of sensory nerve fibers in the nose. Panasonic used billboards around actual electric wires and poles to dramatize the need for the Panasonic nose hair trimmer’s safety cutting system”.

Company: Panasonic
Agency: Saatchi & Saatchi
Country: Indonesia

How did this guy die? Thanks to his lumix waterproof camera rescueworkers could see what happened hours before his death.
The original advertisement showed the climber lying still, one leg in an awkward angle, perhaps dead. Panasonic withdrew the advertisement after complaints. They created a new version in which the climber moved his arm at the end. However, even that version has now been removed from the Panasonic YouTube channel.
Much of the video, including panoramic and underwater images, was shot using the actual Lumix camera.



Company: Panasonic
Agency: The Campaign Palace, Sydney
Country: Australia