Brilliant in it’s simplicity! I can’t explain exactly why, I think it’s just one of those ads you like or don’t like.
When I saw it the first time I just immediatly thought of post-it’s whitout even seeing the brand on the bottom right. So I don’t know if it’s such a good way to fight the competition of 3M with their post-it’s.



Company: Papelito
Agency: Unitas/RNL, Santiago
Country: Chili