Creative Criminals

190 years ago, Nicolas Rieussec recorded time to an accuracy of a fifth of a second for the first time. Since that day the chronograph was born. To celebrate this unique invention, Montblanc is announcing “The Beauty of a Second” short-film contest, presented by the famous German film director Wim Wenders. The challenge is to “seize the moment” in a video that lasts only one second. This gives you the chance to win a Montblanc Nicolas Rieussec Chronograph.

Wow! Why didn’t we see this amazing campaign earlier? A huge installation was set up in Grand Central Station in New York in order to raise awareness for the political prisoners in Burma. Obviously an idea like this one was awarded at the 2011 Cannes Lions.

Today we present you an old (2006) print for BIC. It shows you how simple advertising can be. Without any words the message is transferred perfectly.

This is a great campaign that proves advertisers can keep on being original. Just when you think there are no more possibilities for advertisers to promote a simple pen Grey Barcelona came up with this idea. The pen can write so small you can draw detailed tattoos on little Lego figures.

The BIC Cristal is the best selling ballpoint pen in the world. In Germany this is not the case, so with this campaign they wanted to create more awareness for this pen. Did you ever notice that celebrities give autographs without watching what they are actually signing. So what they did: in a prank they let celebrities sign stuff that they would normally never sign. After putting these prank videos online other people started to upload their own BIC pranks. Some of them are with really famous people like Tom Cruise, Guy Ritchie and Robert Downey Jr.

Click continue to see all the pranks that are on BIC’s Youtube channel at the moment, if you want to stay up to date in the future you should definitely follow their channel.

Papermate produces writing products such as ultra fine pens. This print advertisement makes you want to believe that you can write really small with these pens. Even that small that you can write formulas on your nail which you can use to cheat on exams.

Stabilo made this pretty impressive and simple print advertisement. The slogan that goes along with these ads is: highlight only the good bits! The first ad says: save water shower with your girlfriend; Find out what the other two say for yourself.