Creative Criminals

Two years ago Gucci and the famous director Frank Miller, launched two “Gucci Guilty Black” commercials, which were made in the style of Sin City, which Miller directed in 2005. Now there’s a new commercial, also with Chris Evans and Evan Rachel Wood.

Today we can add a couple more commercials to the series of Old Spice ads. They keep on using the absurd theme and the first one even has a cameo of Heather Graham. Hit read more to see the other two brand new television spots.

Discover the new Cartier film, a journey between dream and reality.
For the very first time, Cartier has decided to create a cinema epic focusing on its history, its values and inspiration, its artistic and universal scope.

Axe, known as Lynx in the United Kingdom released a scent for female. The famous Axe commercials always imply that whenever a man sprayed the deodorant, all women would run towards him. Now that women have their own scent, chaos will arise.

Guy Ritchie directed this viral short film for Dior Homme. With Jude Law playing the main role in a deceptive tale. In the beginning it looks like Law is threatening the person on the other end of the line, but once the conversation is over you can hear it again. This time you can hear both parties and you notice it’s about a blind date, or not so blind at all? Besides the mystery, his amazing shots make this movie into what it is.

Perfume, something most men and women wear everyday. Because who doesn’t want to smell nice and fresh? The word perfume used today derives from the Latin “per fumum”, meaning through smoke. Perfumery, or the art of making perfumes, began in ancient Mesopotamia and Egypt and was further refined by the Romans and Persians.
I’ll spare you the history of perfume throughout the last decades, but for this week’s Vintage Tuesday, we’ve made a nice selection of print ads beginning in the end of the 19th century..



In the 18th and 19th century, perfume was mostly used by the rich people. Back then it was normal to (almost) never wash yourself and to look as white as possible. The reasoning behind this was the following; “Poor people work outside in the sun and sweat a lot. They have a tan and they stink”.
That’s how they distinguished themselves from the poor people.

Print Ads
In the first print ad of ‘La Diaphane‘ you see a French woman powdering herself with white face powder. It dates from the end of the 19th century, more specific 1890. ‘Diaphane’ refers to having extreme delicacy of form.
The second one is from Mary Garden, back then a famous perfume. It was published 90 years ago around Christmas. Perfume companies knew that it was a perfect gift to give it to your wife, and they were right! Christmas nowadays is the most popular period to promote perfumes.
At first perfume was often used by women, but dandy’s (man who places particular importance upon physical appearance) began it using too in the 20’s. In 1933 one of the first male perfumes made ‘Le Dandy’. I wonder how it smelled, pretty female I guess..

France was the first country that commercialised perfume in the 19th century. Later (around 1920) other western countries began doing the same and later on the United States followed. The third ad dates from 1933 from Bourjois and was published in the USA.
After a while the French perfumes got some competition of foreign perfumes, for example the one of Yardley English Lavender. A good perfume but I don’t really get why they put this huge Great Dane dog on their poster..
The last print ad is called ‘Ambush‘. Strategies of many perfume companies switched to the tempting and erotic theme which is still often used in the present.

(1890, 1910, 1928, 1933, 1946, 1955)

Product: Perfume
Country: Worldwide